Over time, the skin loses elasticity, radiance, and tone due to the natural reduction of collagen and hydration. This biological process makes it essential to choose an anti-aging cream that meets the specific needs of our skin type. Using targeted products can not only slow down the signs of aging but also help keep the skin nourished and protected! In this article, we’ll explore the importance of using an anti-aging cream specifically formulated to address the individual needs of your skin type and age, focusing on: The natural skin aging process: how the structure of the skin changes Skin types and characteristics: Dry skin Sensitive skin Combination skin Oily skin How to choose the right anti-aging cream based on your age and skin type Pomegranate No-age Face Cream - Prevention starting over 30 Lift & Defence Day Cream - Protection from 40 years and over Deep Care Night Cream - Deep Renewal   The natural skin aging process: how the structure of the skin changes The skin aging process is a physiological phenomenon in which the skin undergoes a series of structural and functional changes that alter its appearance and properties.As we age, the production of collagen and elastin—two proteins responsible for skin’s firmness and elasticity—gradually slows down. At the same time, the skin's ability to retain hydration decreases, as the levels of hyaluronic acid, a naturally occurring substance in the skin matrix that promotes hydration, tend to diminish. On a cellular level, epidermal turnover slows down: dead cells accumulate on the surface, making the complexion less radiant. Additionally, the dermis, the deeper layer of the skin, becomes thinner and less elastic, reducing its resistance to creases and the effects of gravity, thereby facilitating the appearance of wrinkles and sagging. Although these changes are inevitable, they can be addressed with a targeted beauty routine that helps keep the skin elastic and radiant for as long as possible! Skin types and characteristics: How many times do we ask ourselves, "Has my skin become dry?" "Today it feels oilier!" "I have a pimple—does that mean my skin is combination?" and so on... Understanding your skin type is the first step to taking the best care of it!As mentioned earlier, the changes associated with the passage of time inevitably affect our bodies, meaning our skin will have different characteristics and needs at each stage of life.Let’s start by exploring the main skin types and their characteristics. Dry skin Dry skin is typically characterized by a lack of lipids and insufficient sebum production, the natural substance that acts as a "protective film" for the skin. This lack of hydration and protection makes dry skin particularly fragile and prone to irritation, flaking, and a more noticeable loss of elasticity compared to other skin types.  One of the most common signs of dry skin is a feeling of tightness, especially after cleansing. It often appears visibly dull, with a rough texture, sometimes cracked, and tends to react more intensely to external factors like cold, wind, and UV rays.The lack of hydration also makes dry skin more prone to premature wrinkles and fine lines, as collagen and elastin—mentioned earlier—degrade more quickly when the skin is deficient in water and lipids. Beauty Routine: a targeted skincare routine for dry skin should focus on products with high moisturizing and nourishing properties, replenishing lipids and helping the skin retain moisture. Creams with natural oils, shea butter, and hyaluronic acid are especially beneficial as they deeply nourish and create a protective barrier on the skin’s surface.For a complete beauty routine, check out the full article on our blog!  Sensitive skin Sensitive skin, by definition, reacts more intensely to both external and internal stimuli, showing signs of discomfort and irritation more frequently than other skin types. It is very thin, easily reddens, and is prone to itching, burning, and flaking, especially in response to factors such as climate, temperature changes, wind, sun exposure, and contact with certain cosmetic ingredients or cleansers. One of the key characteristics of sensitive skin is a compromised or weakened skin barrier, which struggles to retain moisture effectively and allows irritants to penetrate more easily into deeper layers. This fragility makes the skin more vulnerable to the harmful effects of free radicals and the development of inflammation.Beauty Routine: Caring for sensitive skin requires special attention. It is essential to choose products with gentle formulations free of irritants and rich in soothing ingredients such as aloe vera, marigold, or wheat germ oil. These can help calm the skin and strengthen its barrier.For a complete beauty routine for sensitive skin, check out the full article! Combination skin Combination skin is characterized by a mix of dry and oily areas that coexist on different parts of the face. Typically, the “T-zone” (forehead, nose, and chin) shows excess sebum, appearing shinier and more prone to imperfections like blackheads and enlarged pores, while the cheeks and the periocular area tend to be drier or slightly dehydrated.  This mix of dry and oily areas makes combination skin particularly tricky to manage, as it requires a balanced approach to address the needs of both zones. The oilier areas need sebum regulation and shine control, while the drier zones require hydration and nourishment.  Beauty Routine: Skincare for combination skin focuses on achieving an even, radiant complexion by balancing hydration and mattifying effects. The ideal products are lightweight, hydrating without being heavy, such as hyaluronic acid-based serums that nourish without clogging pores. A purifying mask with clay or charcoal once a week can help regulate sebum production in the T-zone, while leaving the drier areas free from harsh treatments.If you’re unsure how to care for your combination skin, we’ve gathered all the best tips in this article! Oily skin Oily skin is characterized by excessive sebum production—a natural oily substance produced by the sebaceous glands that acts as a protective barrier for the skin. This overproduction of sebum promotes the formation of imperfections such as blackheads, pimples, and enlarged pores. Excess sebum tends to build up in the pores, which can become clogged and inflamed, leading to a higher incidence of acne and other skin impurities. Visually, oily skin often appears thicker and more resilient than other skin types, with a shiny, uneven texture. Pores are often enlarged, particularly in the central facial area, and are more prone to the accumulation of impurities. Despite its challenges, oily skin has its advantages: the increased sebum production helps keep the skin naturally hydrated and protected, often delaying the appearance of wrinkles and signs of aging compared to other skin types. Beauty Routine: skincare for oily skin requires a targeted approach to control sebum without over-drying the skin. The best products for oily skin are often formulated with mattifying and sebum-regulating ingredients such as salicylic acid, niacinamide, and sage, which help purify the skin and reduce shine. How to choose the right anti-aging cream based on your age and skin type After analyzing the different skin types (and hopefully clarifying a few things!), let’s now understand the importance of choosing an anti-aging cream based on age and, most importantly, the specific needs of your skin.  Selecting the right face cream becomes increasingly critical as we age, as skin, as we've seen, has different requirements at each stage of life. Over time, the skin gradually loses hydration, elasticity, and its ability to regenerate. The needs of a 30-year-old are undoubtedly different from those of a 50-year-old, yet they may share similarities if they have the same skin type! For instance, dry and mature skin will benefit from a cream rich in nourishing and moisturizing ingredients, such as natural oils and butters, to improve elasticity and comfort while combating wrinkles and fine lines. Similarly, younger dry skin will require comparable care, tailored to its specific needs. Using a targeted cream helps support the skin’s natural functions while effectively addressing visible signs of aging, promoting a healthier, firmer, and more radiant complexion over time.Here are three anti-aging face creams we recommend to meet the specific needs of all skin types! 1) Pomegranate No-age Face Cream - Prevention starting over 30 The Pomegranate No-age Face Cream is an ideal anti-aging solution for all skin types, especially dry or very dry skin. With its rich formulation based on pomegranate, this cream is perfect for restoring the skin’s natural hydration and softness. Pomegranate is a powerful natural antioxidant that helps combat free radicals, the main culprits of skin aging, and supports cell regeneration. The cream provides a firming effect, helping to make the skin more toned and reducing the appearance of wrinkles. Its rich texture absorbs easily, making it an excellent day cream for the driest and most delicate skin, particularly during colder seasons.  Made with natural and organic ingredients, the Pomegranate Anti-Aging Cream includes 5 nourishing plant oils (Shea Butter, Baobab, Argan, Jojoba, and Olive) and features Phytoretinol (a natural form of Vitamin A) to stimulate cell renewal. It also contains a blend of antioxidant and anti-aging agents (Vitamin E, Hyaluronic Acid, and Rice Extract) to promote fresh, radiant, and timeless skin.Key Features: - Ideal starting from 30 years                                                                                                                                                                              - Intensive hydration for dry and very dry skin- Antioxidant action from pomegranate to fight free radicals                                                                                                       - Firming and nourishing, perfect for daily use 2) Lift & Defence Day Cream - Protection from 40 years and over The Lift & Defence Day Cream is a multifunctional treatment that not only offers anti-aging action but also protects the skin from the harmful effects of blue light emitted by electronic devices like smartphones and computers. This light yet effective cream is suitable for all skin types, thanks to its well-balanced formulation.Enriched with Vegetal Collagen, Hyaluronic Acid, and Ectoine, this day cream combines natural ingredients with hydrating, lifting, and protective properties. Its comfortable texture makes it ideal for all mature skin types, including those with combination or dry skin. It provides an immediate visible lifting effect that lasts throughout the day. Vegetal Collagen improves skin firmness within 45 minutes of application, while marine ferment extracts plump up wrinkles, giving a smoothing effect. Ectoine, a multifunctional active ingredient, helps preserve skin hydration and protects it from blue light and UV damage.  Key Features: - Ideal starting from 30 years                                                                                                                                                                              - Protection from blue light, perfect for those who frequently use electronic devices- Lifting and antioxidant action to combat the signs of aging- Suitable for all skin types, light and easily absorbed 3) Deep Care Night Cream - Deep Renewal The Anti-Aging Night Cream - Deep Renewal is designed to provide deep cellular renewal, making it ideal for those seeking an intensive treatment for particularly sensitive skin. Its rich, thick texture intensely nourishes and supports regeneration during the nighttime when the skin is more receptive to active ingredients. The cream contains AHA fruit acids, which promote skin renewal and reduce the appearance of aging signs and discolorations. Sacha Inchi peptides plump the skin and offer anti-gravity effects, while Hyaluronic Acid and sugars (saccharides and betaine) act as "hydration magnets," leaving the skin plump and moisturized for hours. Additionally, the precious blend of plant oils (rosehip, shea, sunflower, cocoa, and olive), enriched with Omega 3 and 6, combats free radicals and provides nourishment and elasticity. During the night, the skin regenerates and repairs the damage incurred during the day. This night cream is formulated to support this process by delivering essential nutrients to help regenerate skin cells.  Key Features: - Deep regeneration overnight for sensitive skin- Soothing and calming action to minimize irritation- Rich texture that nourishes and comforts without feeling heavy Using both a night cream and a day cream in your daily routine ensures a comprehensive treatment that addresses the skin's needs from all angles! To dive deeper into this topic, read the article on our blog! Choosing a face cream based on your skin type is crucial in supporting your skin's natural functions and targeting visible signs of aging, leading to a healthier, firmer, and more radiant complexion over time.What about you? What’s your skin type? Take the test and find it out! 👇 {{cta('57044306-3aee-471d-b70d-5728fae8ae88')}}

Have you ever wondered how much stress your hair endures every day? Pollution, styling products used to maintain your hairstyle all day, sweat, sebum— it all accumulates on the scalp, leaving your hair dull, heavy, and lifeless. That’s why it’s essential to dedicate some time to a complete “reset”: Hair Detox! Hair Detox is a treatment designed to remove impurities, excess sebum, and cosmetic product buildup from your hair and scalp. Not only does it deeply purify, but it also restores lightness, strength, and shine to your hair. Ready to discover all the benefits and give your locks the care they deserve? Ecco cosa troverai in questo articolo: What is Hair Detox and why it’s essential Benefits of a clean scalp How to exfoliate your scalp: steps and tips How often should you exfoliate your scalp The perfect routine for Hair Detox 1. Detox scrub for the scalp 2. Balancing Shampoo 3. Nourishing Conditioner What is Hair Detox and why it’s essential Hair Detox is a specialized treatment designed to purify both your hair and scalp, starting precisely with the latter. It removes buildup from cosmetic products, pollution, excess sebum, and dead skin cells that accumulate over time.Just like the skin on your face and body, your scalp needs deep cleansing. A scalp clogged with impurities can reduce microcirculation, limiting the supply of oxygen and nutrients to hair follicles. Over time, this can lead to issues such as dandruff, hair loss, or slow hair growth.A comprehensive treatment like Hair Detox is essential for restoring the scalp's physiological balance because it: - Stimulates cellular renewal and blood circulation - Gently exfoliates the skin - Promotes toxin removal - Improves overall hair health, making it stronger, lighter, and shinier Benefits of a clean scalp When we think about healthy, strong and shiny hair, we immediately focus on pampering our gorgeous lengths, don’t we? Masks upon masks, nourishing products, and various treatments... While these are certainly beneficial, if your hair isn’t ready to absorb those precious nutrients, there’s one main reason: your scalp isn’t at its cleanest or healthiest!  Keeping your scalp clean is the first step to achieving beautiful, healthy hair. Though we often concentrate solely on the lengths, the health of your hair largely depends on the condition of your scalp—it’s the foundation from which everything begins. A clean and healthy scalp offers numerous benefits: Boosts microcirculation: regular cleansing removes impurities that can hinder blood flow in capillaries, improving the supply of oxygen and essential nutrients to hair follicles. This, in turn, promotes faster and stronger hair growth. Prevents toxin and sebum buildup: when the scalp is dirty, sebaceous glands can become overactive, producing excess sebum that suffocates follicles. This buildup can lead to greasy, dull, and weak hair. Reduces the risk of scalp issues: dandruff, itching, and irritation often stem from product residue and dead skin cells. A consistent cleansing routine helps prevent these problems, keeping the scalp fresh and healthy. Enhances the effectiveness of subsequent treatments: a clean scalp acts as a primed canvas, allowing masks, nourishing oils, and targeted treatments to penetrate deeper and work more effectively without barriers of impurities. Supports hair’s natural shine: by eliminating buildup and stimulating cell renewal, a healthy scalp balances sebum production, which acts as a natural "conditioner," enhancing the shine of your lengths. Taking care of your scalp isn’t just an aesthetic concern—it’s a true investment in the long-term health of your hair. A healthy scalp is the foundation for strong, soft, and radiant hair. How to exfoliate your scalp: steps and tips Detoxifying your scalp with a scrub is the first step in your new Hair Detox routine!This simple yet highly effective treatment combines mechanical exfoliation with skin stimulation to improve hair health. It helps remove impurities while promoting the microcirculation we mentioned earlier.Keep reading to discover the perfect Hair Detox routine for your hair, featuring our Detox Scalp Scrub with Organic Mint and Rosemary! How to exfoliate your scalp: Step 1. Prepare your hair and scalpBefore starting, brush your dry hair to remove tangles and surface product buildup.Step 2. Apply the scrub to damp hairAfter wetting your hair, take a small amount of scrub and distribute it with your fingers directly onto the roots.Step 3. Gently massage the scalpUsing your fingertips (never your nails!), perform circular motions to stimulate blood circulation. Focus on areas where you notice more sebum buildup, such as the back of the head or the hairline. Want to master the art of scalp massage? Check out the detailed guide on our blog! Step 4. Rinse thoroughlyUse lukewarm water to carefully remove all traces of the product. Make sure no residue is left behind, as this could cause irritation or weigh your hair down. How often should you exfoliate your scalp The ideal frequency for scalp exfoliation naturally depends on your hair type, scalp health, and lifestyle. If you use a lot of styling products (like hairsprays, waxes, or mousses) or live in a highly polluted environment, you may need to exfoliate more frequently than someone with a minimalist routine or who lives in a rural area. However, as a general guideline: If you have normal or combination scalp: your scalp doesn’t present particular issues (neither dryness nor excessive oil), so exfoliating 2-3 times a month is enough to remove impurities and maintain a natural balance without disrupting your scalp’s protective hydrolipid film. If you have a sensitive scalp: if you have dry hair and/or a particularly sensitive scalp, limit exfoliation to a maximum of twice a month to avoid causing further irritation. If you have an oily scalp: you tend to accumulate more sebum and impurities. In this case, exfoliating once a week can help regulate sebum production, prevent a “greasy” look, and promote a longer-lasting feeling of freshness.. The perfect routine for Hair Detox Dreaming of a purified scalp and shiny hair? Follow this Hair Detox Routine, designed to deeply cleanse and rejuvenate your hair and scalp while being gentle and respectful of your skin’s balance! 1. Detox scrub for the scalp Purifying your scalp with a dedicated product is essential for restoring balance and creating a healthy environment for hair growth. The Detox Scalp Scrub – Organic Mint and Rosemary is specifically formulated to meet this need. The organic rosemary stimulates circulation to promote hair growth and helps regulate sebum production, while the chicory prebiotic strengthens the scalp's natural microbiota, aiding in balance restoration and preventing dandruff.Apply it following the steps outlined above and enjoy a revitalized scalp and radiant hair! The Detox Scalp Scrub is ideal for: - all hair types in need of vitality - purifying and exfoliating a scalp with dandruff - soothing and calming the scalp from minor discomforts 2. Balancing Shampoo To remove scrub residue and gently cleanse the scalp, the Balancing Shampoo – Organic Sage and Lemon comes to the rescue!Its rich blend of organic active ingredients, such as Sage, Lemon, and Nettle, with astringent and normalizing properties, is specifically designed to rebalance oily scalps and hair. Additionally, it’s formulated with mild surfactants from Sunflower and Fruit, which cleanse gently while keeping excess sebum production and root heaviness in check.Finally, Saccharide Isomerate intensely hydrates the scalp and helps maintain its ideal moisture balance over time.         3. Volumizing Conditioner A light and detangling conditioner to complete your Hair Detox routine beautifully!The Volumizing Conditioner – Organic Lemon and Hyaluronic Acid is perfect for nourishing the lengths without weighing them down, making it ideal for hair that tends to get heavy and dirty quickly.Hyaluronic Acid binds to the hair shaft cells, infusing hydration and making the hair more nourished, soft, and elastic, thus less prone to breakage. Organic Lemon has antioxidant properties and, with its characteristic citrus scent, refreshes and tones the hair.It also contains Organic Flax Seeds and Aloe to pamper the hair from root to tip, as well as Organic Burdock and Moringa for their purifying effects. For soft, voluminous hair that smells wonderfully of citrus! Conclusion The key to healthy, shiny hair lies in the constant and careful care of your scalp. Hair Detox and scalp exfoliation are essential practices to keep your hair clean, strong, and vital for the long term! Dry hair, sensitive scalp, oily dandruff? Unsure which category your hair falls into? Take the test below! 👇 {{cta('bcd4b34b-f2e1-44f1-b277-8adc7e4794de')}}