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Innovative, effective organic cosmetics made with vegan ingredients, from a fair supply chain

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We have collaborated and created agricultural sustainability projects in the area with small artisans and farms that take care of our world and provide us with the precious raw materials that make our recipes special.

We have a dream: to eliminate the use of virgin plastic. For this, we formulate solid cosmetics and use alternative materials such as glass, cardboard, aluminum and recycled plastic.

The wonderful ingredients we choose have a story to tell and are the result of great and accurate research

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No-mosquito scented candle

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No-mosquito scented candle

Here's a super easy recipe to create a scented candle that will keep mosquitos away from your summer evenings! The secret ingredient of the recipe is the essential oil mix "Natural Defence"!
No-mosquito home fragrance

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No-mosquito home fragrance

Don't let annoying buzzes and unpleasant pinches ruin your summer evenings! You can try and fix this by making a very simple and natural home perfumer! All you need is the "Natural Defence" new essential oils mix and a few more ingredients, and you're done!
Organic shampoo: what does it mean and how to choose the best natural shampoo to suit your needs

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Organic shampoo: what does it mean and how to choose the best natural shampoo to suit your needs

If you're looking for a way to take care of your hair while respecting your skin and the environment, you may have come across the term "organic shampoo." With the boom in products labeled as "natural" or "organic", it's easy to feel overwhelmed by the many options available on the market. We'll guide you step by step through the secrets of organic shampoos, explaining what a good product should (and should not) contain and how to choose the one that best suits your needs. In this article, we’ll explore the world of natural shampoos, uncovering everything you need to know to make an informed and conscious choice. Here’s what you’ll find in this article: What does "organic" mean? - The official certifications: a beacon for mindful choises What is an organic shampoo?What should (and should not) contain an organic shampoo Benefits of organic shampoos for your hair and scalpHow to choose a natural shampoo to suit your needsNatural hair care routines for every hair type - Organic routine for dry, damaged, or treated hair - Organic routine for thin and frizzy hair - Organic routine for greasy hair - Organic routine for white, grey or blonde hair Conclusion What does "organic" mean? When we talk about organic cosmetics, we refer to products that have been certified as such by a third-party organization that ensures the cosmetic in question complies with organic standards. To adhere to these standards, it is necessary to first avoid the use of certain ingredients that have a high environmental impact and include ingredients derived from organic farming, a cultivation system that preserves biodiversity, uses sustainable farming methods, and minimizes environmental impact. The official certifications: a beacon for mindful choises How to Recognize a True Organic Product? Thanks to the Certifications! Here’s a handy list to help you identify them: COSMOS: A European standard that sets strict criteria for organic cosmetics, including the use of sustainable ingredients and eco-friendly packaging.NATRUE: A certification created by the International Natural and Organic Association, highly respected for the strict criteria it uses.ECOCERT: One of the first organic certifications for cosmetics, ensuring at least 95% of the ingredients are of natural origin.CCPB: The Consortium for the Control of Organic Products, the first Italian organization recognized by NaTrue, guarantees strict standards.   There are, of course, other certifications, each with its specific criteria, but all share a commitment to sustainability, safety, and transparency.Transparency is, in fact, a fundamental aspect of organic products. Ingredients are clearly listed on the label, and companies dedicated to the organic sector typically provide detailed information about their production processes and the origin of raw materials. This empowers consumers to make informed and conscious choices. What is an organic shampoo? But let's get to the point: what is meant by organic shampoo?An organic shampoo is a product made with natural ingredients sourced from organic farming. This means the ingredients are grown without the use of chemical pesticides, synthetic fertilizers, or genetically modified organisms (GMOs).The primary goal of an organic shampoo is to gently clean and nourish the hair and scalp while respecting the environment. Organic shampoos are often free from harsh chemicals and are formulated to minimize the risk of irritation and allergies.Unlike traditional shampoos, organic shampoos avoid the use of aggressive chemicals that accumulate in the environment and may be sensitizing, such as silicones or parabens. Instead, they favor gentle surfactants and natural nutrients, such as surfactants derived from sunflower or fruit sugars. What should (and should not) contain an organic shampoo When choosing an organic shampoo, it’s important to pay attention not only to a high percentage of natural ingredients but also to the origin of those ingredients.Below, we’ve outlined ingredients to consider and those to avoid. Good Ingredients: -Gentle Surfactants: cleanse without stressing the scalp. -Plant-based oils and butters: such as argan and coconut, ideal for nourishment. -Natural extracts: like flaxseed, aloe vera, and moringa. -Natural vitamins: such as provitamin B5 for strong and shiny hair. Ingredients to avoid: -Parabens: chemical preservatives that may disrupt the endocrine system and cause allergic reactions. -Silicones: like dimethicone, which can build up on hair and block the natural breathing of the scalp. -Artificial fragrances: may contain phthalates and other potentially harmful chemicals. -Synthetic Dyes: often petroleum-based and potentially irritating. For more insights into the role of silicones in cosmetics, check out the article on our blog! However, one of the most crucial aspects is the presence of certified organic ingredients, sourced from sustainable farming practices and subjected to rigorous controls to ensure their purity and quality. Benefits of organic shampoos for your hair and scalp Do we ever stop to think about how much of a difference an organic shampoo can truly make for the health of our hair? Often, we’re so accustomed (due to convenience, habit, or lack of time) to using "conventional" products that we don’t take a moment to consider the long-term effects they might have on our scalp and hair.  An organic shampoo, on the other hand, offers a gentle and natural solution, turning your hair care routine into an act of well-being for both yourself and the environment. Let’s take a closer look at the benefits your scalp and hair can gain from using an organic shampoo: 1. Gentleness: thanks to the absence of harsh chemicals, organic shampoos are generally much gentler and less irritating for the scalp. A top choice for gentleness is the Organic Extra Virgin Olive Oil Shampoo, ideal for those with sensitive skin and frequent washing routines.  2. Natural Hydration: natural ingredients, such as essential oils and plant extracts, help maintain hydration for both hair and scalp. Dry or treated hair will love the Strengthening Organic Shampoo with sunflower and sweet orange, which nourishes and adds extra shine. 3. Reduced Allergy Risk: the use of natural and organic ingredients lowers the risk of allergic reactions and skin irritations. The perfect cleansing step for hair that gets dirty easily, produces excess sebum, or tends to have dandruff is the Balancing Organic Shampoo with sage and lemon.  4. Environmental Sustainability: organic ingredients are sustainably grown, reducing environmental impact and promoting biodiversity. 5. Improved Hair Health: natural and organic ingredients can help strengthen hair, enhancing its appearance and resilience. How to choose a natural shampoo to suit your needs At this point, all that’s left is to choose the right shampoo for your hair... but with so many options available, does it feel like a daunting task?Don’t worry, it’s easier than you think! All you need is to understand your hair’s needs and know what to look for on the label.Whether you have dry, oily, colored hair, or a sensitive scalp, there’s an organic shampoo designed just for you!Let’s take a moment to learn how to make a conscious and personalized choice for your hair with these simple steps: Step 1. Identify your hair type: First and foremost, it’s essential to know your hair type (dry, oily, normal, curly, straight, etc.) so you can select a shampoo tailored to your needs. Take our test to find out now! {{cta('87994dd7-bf71-428c-b9cd-322f209c1a26')}} 2. Read the label: always check the INCI (ingredient list) to ensure the shampoo is truly organic and free from harmful chemicals. 3. Look for certifications we discussed earlier to verify the product’s authenticity. 4. Consider your specific needs: if you have particular issues, such as dandruff or a sensitive scalp, look for a shampoo formulated to address these conditions. 5. Try different products: don’t hesitate to try several organic shampoos until you find the one that works best for you. Natural hair care routines for every hair type Shampoo is just a small piece of the puzzle when it comes to having healthy and shiny hair while respecting both your hair’s needs and the planet!In addition to choosing an organic shampoo, it’s important to adopt a complete natural routine to care for your hair in the best possible way.Let’s explore these steps together! Organic routine for dry, damaged, or treated hair 1. Strengthening Shampoo – Organic Sunflower and Orange: rich in nourishing and functional ingredients like organic Flax Seeds, Moringa, and Sunflower, this shampoo cares for and strengthens the hair from root to tip. Saccaride Isomerate intensely and durably hydrates the scalp, while Organic Aloe Vera Juice provides hydration, balancing, and soothing properties. This organic shampoo is loved by those with dry and treated hair, especially for lengths that have become brittle and dry due to factors like bleaching or the use of hairdryers and straighteners. With each wash, hair will regain its softness and shine! 2. Nourishing Conditioner – Organic Sunflower and Avocado: designed to repair damage caused by blow dryers and straighteners. 3. Restorative Hair Mask – Organic Coconut and Phytokeratin: legendary nourishment and a heavenly scent will restore vitality, body, and shine to all damaged hair types. Want to discover all the secrets to naturally repairing dry hair? Read this article! Organic routine for thin and frizzy hair 1. Organic Extra Virgin Olive Oil Shampoo: formulated with gentle surfactants derived from sugars and fruit, this shampoo is rich in natural oils and extracts such as organic Flax Seed Extract, Moringa Extract, and Organic Extra Virgin Olive Oil. These ingredients make the action of the surfactants even gentler. This neutral shampoo is suitable for all hair types, including sensitive scalps, and is gentle enough for the entire family. 2. Leave-In Anti-Frizz Conditioner – Organic Coconut and Moringa: perfect for achieving soft, vibrant, and irresistibly fragrant hair 3. Anti-Frizz Hair Mask – Organic Aloe Vera and Hyaluronic Acid: with a slightly acidic pH, this mask seals the hair cuticles, keeping them smooth, compact, and healthier. Want to discover all the secrets to controlling frizz? Read this article! Organic routine for greasy hair 1. Balancing Shampoo – Organic Sage and Lemon: a rich concentrate of organic actives specialized in restoring sebum production in the scalp and hair, such as Sage, Lemon, and Nettle, which have an astringent and normalizing effect.                It is formulated with gentle surfactants derived from Sunflower and fruit to cleanse delicately while controlling excessive sebum production and root heaviness. 2. Volumizing Conditioner – Organic Lemon and Hyaluronic Acid: this conditioner will leave your hair light, volumized, and tangle-free. 3. Anti-Frizz Mask – Organic Aloe Vera and Hyaluronic Acid: hydrating and lightweight, perfect for hair in need of energy and volume, while maintaining freshness for longer. Want to discover all the remedies for oily hair with dandruff? Read this article! Organic routine for white, grey or blonde hair 1. Antioxidant Shampoo – Organic Blueberry and Arginine: Packed with antioxidants, this shampoo combines Organic Blueberry Water, Vitamin E, and Arginine to counteract oxidative damage, while Amla Extract, rich in tannins, helps fight graying. Betaine and Saccaride Isomerate provide hydration, while Fruit Acids (AHAs) smooth and add shine to the hair shaft. The gentle, 100% plant-based surfactants are derived from fruit, sugars, and sunflower oil. 2. Anti-Yellow Hair Mask: this mask is designed to enhance the cool, neutral tones of white, blonde, and gray hair, neutralizing any unwanted yellow hues. The 100% natural violet pigment intensifies the cool shades and keeps your hair looking vibrant. Want to learn more about anti-yellow treatments? Read this article! Conclusion Switching to an organic shampoo is a simple step toward improving the health of your hair and making a more sustainable choice. Now that you know how to navigate, you’re ready to experience the pleasure of healthy, shiny, and well-cared-for hair. Ready to begin? Visit our website and explore our selection of organic shampoos, designed to guide you towards a more natural and conscious beauty!Discover the perfect routine for your hair through our test! 👇 {{cta('bcd4b34b-f2e1-44f1-b277-8adc7e4794de')}}  
How to combat greasy dandruff: natural remedies to keep it at bay

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How to combat greasy dandruff: natural remedies to keep it at bay

Have you tried everything to get rid of greasy dandruff? Here’s why chicory prebiotics might be the unexpected solution you’ve been looking for. Read the full article to discover all the natural remedies against greasy dandruff! What is sebum: the origin of greasy dandruff If you have dandruff and oily hair, the cause lies in the scalp, which needs care and attention. Just like facial skin, which can be oily or combination, the scalp can also have this characteristic, often due to an increased production of sebum.Sebum is a natural oily substance produced in the hair follicles. Its function is to keep the skin soft and hydrated while protecting it from dust, pollutants, wind, and sunlight. It is precisely when sebum production becomes excessive that the skin turns greasy and oily, significantly affecting the condition of your hair. Sebum accumulates at the base of the hair, making it greasy and sometimes even itchy.An oily scalp can also lead to greasy dandruff, a condition characterized by whitish flaking on the scalp caused by an accelerated rate of skin cell turnover.Oily dandruff is marked by large, thick flakes that are difficult to remove through hair movement or washing with shampoo. It often causes varying degrees of itchiness and is a highly noticeable cosmetic concern. {{cta('bcd4b34b-f2e1-44f1-b277-8adc7e4794de')}} The causes of oily hair and greasy dandruff The first step in caring for an oily scalp prone to dandruff is understanding its causes, which can be numerous. Below, we list the most common ones: - Sebum production due to hormonal factors. A hormonal imbalance that increases the production of androgens can lead to excessive sebum production. This may be a temporary condition, such as during adolescence, which resolves on its own, or, in the case of primary hormonal imbalances, it may require specialized intervention. - Oily skin, also a cause of greasy dandruff. If you have oily facial skin with imperfections, it is highly likely that your scalp has the same characteristics and may present oily dandruff. - Unhealthy and unbalanced diet. Diet has a significant impact on the health of our skin and hair. Eating healthy and nutrient-rich foods will help keep the scalp healthy and beautiful.  - Nervous stress. A period of intense stress can trigger the release of cortisol and other hormones that may worsen inflammatory conditions, as well as oily and impure scalp issues.  - Overwashing with harsh or unsuitable shampoos. Washing hair too frequently or using aggressive products can irritate the scalp, causing increased sebum production. - Use of irritating or greasy cosmetics. Styling products such as gels, hairsprays, mousses, etc., are often responsible for irritation and increased sebum production - Scalp microbiota dysbiosis. An imbalance in the scalp’s microbiota can lead to irritation, dermatitis, and severe inflammatory states. Natural remedies against greasy dandruff There are several natural remedies to combat greasy dandruff, but it’s equally important to adopt good habits and specific practices to improve scalp health. Here are the main points to keep in mind:- Avoid aggressive products: Avoid shampoos and hair products containing sulfates, parabens, or artificial fragrances, as these ingredients can irritate the scalp and further stimulate sebum production. Opt for gentle, natural formulations designed to respect the skin's pH.- Use specific shampoos and lotions: Choose shampoos enriched with natural ingredients that help combat the microorganisms responsible for dandruff. Herbal-based lotions, such as those with nettle or rosemary, can also be helpful in soothing the scalp and regulating sebum production. We’ll explore this point in more detail below.- Reduce the use of gels, hairsprays, and mousses: These products can build up on the scalp, creating a film that promotes dandruff and clogs pores. If possible, limit their use or opt for lightweight, alcohol-free versions to reduce the risk of irritation.- Don’t rub the scalp vigorously: During washing, gently massage the scalp with your fingertips instead of rubbing it aggressively. Excessive friction can cause micro-injuries, worsen inflammation, and increase sebum production.- Pay attention to your diet: A balanced diet is essential for a healthy scalp. Limit the intake of fatty, sugary, or highly processed foods, and increase consumption of foods rich in B vitamins, zinc, and omega-3s, which support skin and hair health. Drinking plenty of water also helps maintain proper hydration. Prebiotics: the ideal ingredients to combat greasy dandruff One of the most effective natural aids for the beauty and health of your scalp and hair is prebiotics. Let’s explore what they are and how they work!According to the World Health Organization (WHO), prebiotics are defined as "organisms that, when administered in adequate amounts, provide a health benefit to the host." These are non-pathogenic microorganisms that we consume through foods and/or supplements, offering benefits to our body.Prebiotics are organic substances, such as fibers, that stimulate the growth of "good bacteria" that make up our microbiota. They are selectively fermented ingredients capable of inducing changes in the composition and activity of the microflora. Prebiotics can be taken orally or applied directly where their action is needed, such as in the case of specific hair lotions! Prebiotics do not contain live microorganisms (unlike probiotics); instead, they consist of substances that support the energy metabolism or other vital functions of the bacteria that make up our naturally protective microflora in specific tissues of the body (e.g., skin microflora, intestinal microflora, scalp microflora, etc.). Prebiotics work by modifying and rebalancing the composition of this microflora or optimizing the environment in which it resides, for instance, by altering the pH or other influencing factors. Through this action, they promote the multiplication of beneficial bacteria over harmful ones, significantly improving the physiological balance of tissues and enhancing the functionality of the targeted organ— in this case, our scalp and hair!For these reasons, prebiotics are considered among the most effective and innovative remedies against greasy dandruff. Greasy dandruff: the importance of a specific Hair Care Routine A specific and complete hair care routine with effective and innovative products is the right solution to rebalance the scalp, get rid of oily dandruff, and take care of your hair from roots to ends! Scalp Pre-Treatment: Detox and Anti-Dandruff Scalp Lotion One of the key steps in combating and preventing greasy dandruff is the specific treatment for the scalp, which should be done regularly with a dedicated product. The starting point for an effective beauty routine is precisely to target the root of the hair, meaning the hair follicle, which is embedded in the scalp and needs to be clean and healthy.  The products used in this step have the power to make the scalp cleaner and exfoliated, and depending on individual needs, they can also provide anti-dandruff and sebum-regulating actions. These products are typically in the form of highly concentrated lotions, which should be applied consistently directly onto the scalp. It's similar to serums for the skin; they have a targeted action on the specific problem at hand, making them essential treatments if we want a healthy scalp that translates into shiny, beautiful hair. The Detox and Anti-Dandruff Scalp Lotion is the ideal serum to combat greasy dandruff. The health of the scalp is closely linked to the balance of the microorganisms that inhabit it, and the chicory prebiotics in this lotion strengthen the natural skin microbiota, which plays a crucial role in regulating sebum production. By restoring the balance of the scalp, it helps alleviate itching and dandruff. It also contains natural hydrosaccharides that help hydrate, strengthen, and restore the integrity of both the scalp and hair. The lotion’s effect is enhanced by zinc lactate, which helps reduce sebum production, and extracts of sage and rosemary, known for their powerful purifying action. How to use: Apply the anti-dandruff lotion directly to the entire scalp or just to the affected areas (4-5 pipettes). Massage gently with your fingertips and leave it on for at least 20 minutes. If needed, wash your hair afterward. For an intensive treatment, apply 7 pipettes for 4 consecutive days, then repeat the application twice a week for a month. If necessary, you can wash your hair after the treatment time. This is the essential treatment to purify the scalp, prevent and combat greasy dandruff, and soothe and hydrate the skin. Specific cleansing: Purifying solid shampoo Let’s continue the beauty routine for scalp and hair with cleansing, choosing the Purifying Solid Shampoo. This step should be done with a purifying and anti-dandruff shampoo, featuring active ingredients such as beetroot amino acids and flax seeds to strengthen and hydrate the hair, burdock, and chicory prebiotics to reinforce the natural scalp microbiota, restoring balance, regulating sebum production, and helping to fight dandruff. Also particularly useful among remedies for greasy dandruff are spirulina, rich in vitamins and minerals, as well as tea tree, sage, mint, and lavender, which add freshness and deeply purify, leaving hair clean and shiny. All these ingredients are found in the Purifying Solid Shampoo: it’s a regular shampoo and does not require an acidic rinse.How to use: Rub the solid shampoo on wet hair, or lather it between your hands and apply to the scalp and hair, then rinse. Hair Treatment: Volumizing Conditioner Contrary to popular belief, even those with greasy dandruff can use conditioners and hair masks—what’s important is that they are lightweight treatments specifically formulated to nourish, detangle, and add volume without weighing down the lengths, thus preventing them from getting dirty too quickly. In this sense, the Volumizing Conditioner is ideal, containing organic Lemon and Hyaluronic Acid, for soft, voluminous, light, and long-lasting clean hair. Hyaluronic Acid binds to the hair shaft, infusing hydration and making the hair more nourished, soft, and elastic, thus less prone to breakage. Organic Lemon has antioxidant and shine-enhancing properties, and with its characteristic citrus scent, it refreshes and tones. Other ingredients to pamper hair from root to tip include Flax Seeds and organic Aloe, while organic Burdock and Moringa have a purifying action to restore balance to the scalp and provide shine and volume to the hair. The complete package: the Purifying Routine for oily hair A great way to get rid of oily dandruff is to tackle it on multiple fronts, using a complete Hair Routine: the Purifying Routine - Oily Hair has everything you need to do it at its best. This is a product bundle with a 15% discount. The beauty routine can be structured by following these steps: Step 1. Prepare with the Detox Scalp Scrub, which purifies without irritation. Use once a month before shampooing, and the Detox and Anti-Dandruff Lotion, a true treatment based on prebiotics to restore balance to the scalp and keep your hair cleaner for longer! Step 2. Purify with the Balancing Organic Shampoo, enriched with prebiotics, which gives your hair shine and brilliance. Step 3. Nourish with the Volumizing Conditioner. Step 4. Add volume with the Anti-Frizz Mask, to be applied once a week instead of conditioner to give more volume and shine to the hair shaft. Step 5. After washing, apply Fruit Acids AHA to combat frizz and make hair shinier. It’s a perfect invigorating acidic rinse that removes salt and limescale from the hair. The package includes the full-size products: here you can find the Purifying Routine - Oily Hair Kit. Not sure if this is your natural hair routine? Take the hair test to find out which products are best for you! {{cta('bcd4b34b-f2e1-44f1-b277-8adc7e4794de')}}  
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