Have you joined the gray or white hair club and noticed that, while giving you an air of elegance and wisdom, your locks tend to shift towards unwanted yellowish tones? Don't worry! In this article, we will reveal the secrets to keeping your hair radiant and luminous with natural anti-yellow treatments that respect your hair and the natural graying process. Discover how to keep your gray or white hair bright and healthy with the brand-new Anti-Yellow Line from La Saponaria! Here’s what you’ll find in this article: Gray and white hair: natural processes and external causes The importance of proper care for gray and white hair How to remove yellow tones from white hair? Natural treatments: the new Anti-Yellow Line from La Saponaria Antioxidant shampoo Anti-yellow mask Practical tips for using the anti-yellow mask How to use the anti-yellow mask? How long should you leave the mask on and what happens if you leave it on too long? How long does the mask's effect last and how many times a week should you use it? Ready to banish yellow and shine with pure silver? Let’s go! Gray and white hair: natural processes and external causes Gray and white hair are the result of a natural process called canities, which occurs when hair follicles gradually stop producing melanin, the pigment responsible for the hair's natural color.This phenomenon is primarily linked to aging but can also be influenced by genetic factors—some people start seeing their first silver strands at a young age!However, beyond the natural progression of time, external factors can also affect the appearance of gray and white hair. These include: Exposure to UV rays Pollution Smoking Frequent use of harsh chemical products Excessive heat from hair dryers and straighteners The combination of these elements can dull the hair’s natural shine and often lead to unwanted yellowish tones.Understanding the factors that affect the health of our hair is the first step to keeping it bright and natural! But let’s remember that this change (which many of us fear!) should not be seen as a flaw, but rather as an inevitable part of the hair’s life cycle. The importance of proper care for gray and white hair As we mentioned, taking care of gray and white hair is essential to keep it shiny and healthy.This type of hair tends to be much drier and more fragile compared to pigmented hair (have you ever noticed how those first white hairs stand out, stiff and unyielding?!). The lack of melanin makes them more vulnerable to external factors and more prone to developing that annoying yellowish tint.Adopting a specific hair care routine helps prevent these issues: using gentle, hydrating, and anti-yellow products is key to keeping gray and white hair soft, strong, and radiant. A targeted treatment, preferably with natural ingredients, will combat yellowing and revitalize the hair, enhancing the unique beauty of these distinctive colors. How to remove yellow tones from white hair? Now, let's get to the tricky part! One of the most common issues with white hair—and also with blonde hair that wants to maintain its cool tones—is the tendency to develop warm, yellowish highlights. No need to worry! Eliminating those annoying yellow highlights naturally is possible; you just need to find the right treatments and follow a few simple tips during washing.The main goal is to restore the hair's natural shine while enhancing the neutral and cool tones of white, blonde, and gray hair.Certainly, avoiding excessive sun exposure and limiting the use of heat styling tools are also crucial steps in preventing yellowing. And who hasn’t used natural remedies like chamomile rinses or apple cider vinegar to tackle this issue?Currently, one of the most effective solutions is the combined use of Antioxidant Shampoo and Anti-Yellow Mask, formulated with pigments that neutralize yellowish tones. Natural treatments: the new Anti-Yellow Line from La Saponaria La Saponaria has developed the highly anticipated Anti-Yellow Line: a new routine consisting of an antioxidant shampoo and a 100% natural anti-yellow pigment mask that will delight many gray, white, or bleached hair types that often display unwanted yellow highlights. This line includes an Antioxidant Shampoo with Organic Blueberry and Arginine and an Anti-Yellow Mask with Organic Blueberry and Amla, both formulated with high-quality natural ingredients.Let’s take a closer look at them now! Antioxidant shampoo Do you want to add vibrancy to your color and a touch of extra shine?The new Antioxidant Shampoo with Organic Blueberry and Arginine is here for you! Hair, just like our skin, suffers from oxidative stress caused by free radicals, leading to premature graying and hair loss. To combat this phenomenon and protect hair from environmental damage, antioxidants are incredibly useful as they counteract free radicals and prevent their harmful effects.The Organic Blueberry and Arginine Shampoo is rich in antioxidants: the constitutional water from Organic Blackberries, Vitamin E, and Arginine work together to counteract oxidative damage and its direct consequences on the scalp and hair. The Amla extract has strengthening properties, is rich in tannins that combat graying, and helps preserve the shine and vibrancy of color. Arginine helps limit moisture loss from the hair shaft, keeping the hair hydrated and flexible, reducing breakage. Betaine and Saccaride Isomerate provide hydration, while fruit acids (AHA) have a smoothing and shine-enhancing effect on the hair.The extra-green note? The Blackcurrant Water in the Antioxidant Shampoo and Anti-Yellow Mask is a circular recovery ingredient sourced from the high Val Varaita region, where an herbal company recycles waste water, transforming it into a valuable ingredient for our hair! The Nettle and Fruit Acids (AHA) also come from upcycling projects. Anti-yellow mask Your new ally for a wonderfully cool mane with no traces of yellow! The Anti-Yellow Mask with Organic Blueberry and Amla has been designed to revitalize hair and enhance the neutral and cool tones of white, blonde, and gray hair. The 100% natural purple pigment neutralizes unwanted yellow highlights. Organic Blueberry, Organic Amla, and Arginine are natural antioxidants that help combat premature graying and protect the vibrancy of color. Beetroot, Betaine, and Flaxseed keep hair hydrated, flexible, and soft!The fragrance is an intense and successful blend of juicy red fruits. The slightly acidic pH of this mask seals the hair cuticles, keeping them disciplined, compact, and healthier.ACTIVE INGREDIENTS Constitutional Water of Organic Blackcurrant: antioxidant, soothing, and protective Amla: combats graying and preserves color vibrancy; strengthening Flaxseeds: hydrating, restructuring, and antioxidant properties Arginine: repairing, hydrating, and antioxidant; helps protect hair color. Organic Nettle: emollient, balancing, and regenerating. Betaine: hydrating, restructuring, and strengthening. Saccaride Isomerate: provides intense and long-lasting hydration to the hair. Vitamin E: Nourishes the hair and protects it from oxidative stress. Practical tips for using the anti-yellow mask How to use the anti-yellow mask? On your first use, mix all the contents of the packet found under the cap into the mask. Stir carefully to ensure that the 100% natural pigment is fully absorbed into the mask. You’ll know the process is successful when the mask takes on a delicious violet color!At this point, after using the Antioxidant Shampoo, apply the Anti-Yellow Mask, distributing it evenly throughout your hair. How long should you leave the mask on and what happens if you leave it on too long? We recommend leaving the mask on for 5 minutes—no more, no less! It’s important not to exceed the recommended application time, as prolonged use could alter the color of your hair.Respect the timing and then rinse thoroughly. How long does the mask's effect last and how many times a week should you use it? To achieve the best results with La Saponaria's Anti-Yellow Mask, it is advisable to use it once or twice a week.The effects of the anti-yellow mask typically last until the next wash, but with regular use, your hair will maintain a bright and yellow-free tone.Not sure what to incorporate into your hair routine? Take the test and discover how your hair can shine with the power of Nature! {{cta('bcd4b34b-f2e1-44f1-b277-8adc7e4794de')}}

Great news for La Saponaria: the brand-new Hair and Scalp Line will conquer even the most unruly and rebellious hair! Our Haircare Lines are updated with enhanced formulas, increasingly functional and innovative ingredients, irresistible textures, enveloping scents and absolute new products! New hair masks and an Anti-yellow Line are coming for you. Let’s find out together. It was back in 2012 when the "Semi di Lino" Hair Care Line first left our laboratory to reach the showers in your homes. Many years have passed since then, and our research has advanced, enriched by all the feedback you’ve sent us over the years. We've received countless expressions of pure adoration for our shampoos and conditioners, so we want to make one thing clear: there have been no drastic changes! If you've always loved them, you’ll love them even more now! The products were already excellent, carefully formulated with a focus on the well-being of both scalp and hair. So when we decided to make changes, we did so without altering what was already great — we simply enhanced it! And on this occasion, we’re introducing some unique new additions: The Anti-Yellow Hair Line: a new routine featuring an antioxidant shampoo and a mask with 100% natural anti-yellow pigment, perfect for many gray, white, or bleached hair types that often show unwanted yellow tones. The anti-frizz and restructuring hair masks: new in formula, texture, size (more product!), and packaging! Are you ready to fall in love all over again?   Focus on: scalp well-being  We've been saying this for years: shiny hair is rooted in a healthy scalp! That's why we want to take care of both. How? We've enriched our formulas with ingredients that have targeted actions, such as Betaine, Chicory Prebiotics, Saccharide Isomerate, Aloe, Bisabolol, and Rosemary. These are true champions for the scalp, defending it from dehydration, oxidative stress, irritation, and itching.         Only 100% plant-based surfactants The cleansing power of our shampoos comes from 100% plant-based surfactants, sourced from fruits and sugars. Compared to chemical surfactants, plant-based ones are generally more gentle and skin-friendly. A great example is Coco-Glucoside, derived from coconut, and Glyceryl Oleate, which comes from sunflower oil—both are easily biodegradable and suitable even for the most delicate baby skin. Upcycling: turning waste into a resource The Black Blueberry Water found in the Antioxidant Shampoo and Anti-Yellow Mask is a circular recovery ingredient sourced from the upper Val Varaita, where a farming company that produces herbal teas reclaims waste water, transforming it into a valuable ingredient for our hair!The Nettle and Fruit Acids (AHA) also come from upcycling projects. All the power of nature with a light footprint on the planet!We love your hair as much as we love our planet. That's why we choose ingredients from organic farming, packaged in eco-friendly materials: recycled plastic, bioplastic, glass, and cardboard.  The products of the new Hair and Scal Line Scalp pre-treatment• Scalp Detox scrub – Organic Mint and Rosemary ENHANCED FORMULA Cleansing • Strengthening Shampoo – Organic Sunflower and Orange Cosmos Organic Certification• Balancing Shampoo – Organic Sage and Lemon Cosmos Organic Certification• Frequent wash Shampoo – Organic Extra Virgin Olive Oil Cosmos Organic Certification• Antioxidant Shampoo – Organic Blueberry and Amla NEW Specific hydration• Nourishing Conditioner – Organic Sunflower and Avocado ENHANCED FORMULA• Volumizing Conditioner – Organic Lemon and Hyaluronic Acid ENHANCED FORMULA• Leave-in Anti-Frizz Conditioner – Organic Coconut and Moringa ENHANCED FORMULA Treatment • Restructuring Mask – Organic Coconut and Phyto-Keratin NEW• Anti-Frizz Mask – Organic Aloe and Hyaluronic Acid NEW• Anti-Yellow Mask – Organic Blueberry and Amla NEW Styling• Curl Reviving Cream – Organic Babassu and Prebiotics New graphics• Plant Crystals – Argan and Flaxseeds New graphics Solid products• Purifying Solid Shampoo – Organic Marshmallow and Spirulina New graphics• Strengthening Solid Shampoo – Organic Calendula and Amino Acids New graphics• Anti-Frizz Solid Conditioner – Organic Lemon and Spirulinao New graphics• Restructuring Solid Conditioner – Organic Coconut and Amla New graphics Detox Scrub for the scalp - Organic Mint and RosemaryNEW FORMULA - Purifying and Stimulating The Scalp Detox scrub – Organic Mint and Rosemary with an extra-fresh scent deeply purifies, invigorates the scalp, and adds shine to all hair types!The massage of delicate, biodegradable microgranules - now even more exfoliating! - reactivates and exfoliates the scalp by removing dead cells, impurities, and pollution. Organic Rosemary helps stimulate circulation, promoting hair growth and regulating sebum production. Chicory Prebiotics strengthen the natural microbiota present on our scalp, helping restore balance and prevent dandruff. Organic Aloe Gel and Bisabolol soothe the scalp with their calming properties, while Organic Nettle and Amla strengthen and help keep hair follicles free from excess sebum. Organic Peppermint Essential Oil purifies and provides an ultra-fresh scent that invigorates the senses!  What’s new? - A new cream texture that makes it easier to massage the microgranules onto the scalp- Enhanced formula: we've added Amla to strengthen hair and increased the amount of Nettle- More exfoliating biodegradable cellulose granules that remain gentle on the scalp - Extra-fresh fragrance- New flip-top cap that is easier to open and close compared to the previous screw cap- Graphic restyling How to use? Moisten your hair and massage the scalp with your fingertips, applying particular pressure above the ears, at the nape of the neck, and along the part. Allow the microgranules and natural extracts to work, as they will help remove dead cells, toxins, and negative thoughts. Leave it on for a few minutes, then proceed with your regular wash. Repeat the treatment once a week if you have an oily scalp, or twice a month if you have a normal or sensitive scalp.  For whom it is indicated? The Detox Scalp Scrub is ideal for all hair types seeking vitality! It's perfect if you're looking for an anti-dandruff scrub that helps purify and exfoliate. It's also great to use as a remedy for an itchy scalp, soothing and calming minor discomfort. Strengthening Shampoo - Organic Sunflower and OrangeFor dry and treated hair The perfect recipe for soft, energized hair! The Organic Sunflower and Orange Strengthening Shampoo has always been a favorite for dry and treated hair. It is rich in nourishing and functional ingredients such as organic Flax Seeds, Moringa, and organic Sunflower, which care for and strengthen hair from root to tip. It also contains Saccharide Isomerate, which intensely and long-lastingly hydrates the scalp, and organic Aloe Juice, which is essential for scalp well-being due to its hydrating, balancing, and soothing properties. The surfactants that allow the shampoo to produce a soft lather are 100% plant-based, derived from sugars and fruits. The fragrance is a blend of Sicilian citrus and nature, thanks to the pure organic essential oils of Orange and Geranium. What’s new? - Cosmos Organic Certification- Graphic restyling  How to use it? 1. Moisten your hair and massage a dollop of the product onto your scalp2. Let the intoxicating citrus fragrance pamper you.3. Rinse your hair and continue with your routine.For even softer and more nourished hair, pair this shampoo with the Organic Sunflower and Avocado Conditioner and the Organic Coconut and Phyto-Keratin Mask. For whom it is indicated? The organic shampoo for dry and treated hair is highly loved by all hair types that show split ends and dryness due to factors like bleaching or the use of blow dryers and flat irons. With each wash, the hair will regain its softness and shine. Balancing Shampoo - Organic sage and LemonFor oily scalp and hair The Balancing Shampoo – Organic Sage and Lemon for hair that is lighter and shinier than ever! This rich concentrate of organic active ingredients is specially formulated to rebalance oily scalp and hair, featuring Sage, Lemon, and Nettle, which have astringent and normalizing properties. It is made with gentle surfactants derived from Sunflower and fruit, allowing for a delicate cleanse while keeping excessive sebum production and root heaviness in check. Saccharide Isomerate intensely hydrates the scalp and helps maintain its ideal hydration level over time. The vibrant and zesty citrus fragrance is released with every wash, transporting you on a sensory journey of fresh lightness. What’s new? - Cosmos Organic Certification- Graphic restyling  How to use it? 1. Moisten your hair and massage a dollop of the product onto your scalp2. Let the freshness of lemon fill the shower and surround your hair3. Rinse your hair and continue with your routine. Do your hair need volume? The Organic Lemon and Hyaluronic Acid Conditioner is just what you need. Want to tame frizz and hydrate dry lengths? Leave the Organic Aloe and Hyaluronic Acid Mask on for 5 minutes, and voilà—disciplined and radiant hair! For whom it is indicated? The organic shampoo for oily hair and scalp is the ideal cleansing step for all hair types that get dirty easily, produce excess sebum, and tend to have dandruff. For clean, balanced, and radiant hair! Organic Extra Virgin Olive Oil ShampooFrequent wash Shampoo A simple and genuine gesture that takes care of your hair! This Frequent wash Shampoo – Organic Extra Virgin Olive Oil gently cleanses and can be used daily without the fear of damaging your hair or the environment. It is formulated with mild surfactants derived from sugars and fruit and is rich in natural oils and extracts that are nourishing and protective, such as organic Flax Seed Extract, Moringa Extract, and organic Extra Virgin Olive Oil, which enhance the gentleness of the surfactants. This gentle formula shampoo is suitable for the whole family and all scalp types, including the most sensitive ones. Un gesto semplice e genuino che si prende cura dei tuoi capelli! Questo shampoo biologico neutro deterge con dolcezza e può essereutilizzato anche tutti i giorni senza paura di danneggiare i capelli e l’ambiente. È formulato con tensioattivi delicati ricavati da zuccheri efrutta ed è ricco di oli ed estratti naturali, nutrienti e protettivi come l’estratto di Semi di Lino bio, l’Estratto di Moringa e l’Olio Extravergine di Oliva bio, la cui presenza rende l’azione dei tensioattivi ancora più delicata. It is dermatologically tested and fragrance-free. What’s new? - Cosmos Organic Certification- Graphic restyling  How to use it? 1. Moisten your hair and massage a dollop of the product onto your scalp2. Rinse your hair and continue with your routine.If you have frizzy hair, pat down the lengths and apply a dollop of the Organic Coconut and Moringa Leave-in Conditioner. For whom it is indicated? The organic shampoo for frequent washing is ideal for caring for all types of scalp and hair. It is particularly suitable for those with a sensitive scalp that easily irritates or itches after each wash.  Antioxidant Shampoo with Organic Blueberry and ArginineFor white, gray, and dull hair The Antioxidant Shampoo – Organic Blueberry and Amla that adds vibrancy to your color and extra shine! Hair suffers from oxidative stress caused by free radicals, leading to graying and premature hair loss. Antioxidants are crucial in counteracting this phenomenon, as they help balance out free radicals and prevent their harmful effects. The Organic Blueberry and Arginine Shampoo is rich in antioxidants: constitutional water from Organic Blueberries, Vitamin E, and Arginine work together to combat oxidative action and its direct consequences on the scalp and hair. It contains strengthening Amla extract, rich in tannins that help combat graying while preserving shine and color vibrancy. Arginine helps limit moisture loss from the hair shaft, keeping your hair hydrated and flexible, reducing breakage. Betaine and Saccaride Isomerate provide hydration, while fruit acids (AHA) have a smoothing and shine-enhancing effect on the hair shaft. The gentle surfactants, derived 100% from plants, come from fruits, sugars, and sunflower oil. The fragrant notes of juicy red fruits blend harmoniously to fragrance your hair and invigorate the senses. What’s new?  - Everything! This is a completely new product How to use it? 1. Moisten your hair and massage a dollop of the product onto your scalp2. Let yourself be enchanted by the delicious scent of red fruits3. Rinse your hair and continue with your routine. If you want to eliminate the yellow tones typical of white and gray hair, follow up with the Anti-Yellowing Mask with Organic Blueberry and Amla. For whom it is indicated? This antioxidant organic shampoo is perfect for hair looking to revive color vibrancy and combat graying. It also hydrates the scalp and counters the action of free radicals. Nourishing ConditionerFor strong and healthy hair with Organic Sunflower and Avocado The Nourishing Conditioner – Organic Sunflower and Avocado with a sweet, heavenly scent dedicated to dry and stressed hair.It works wonders on all dry, treated hair in need of nourishment and hydration. Organic flaxseed, aloe vera juice, and avocado have nourishing properties that help keep hair hydrated, soft, and flexible. Organic sunflower provides intense restructuring and repairing action, eliminating dryness and lack of moisture. Arginine repairs damage caused by heat styling tools, using its antioxidant action to combat free radicals. Finally, the synergy of these ingredients, combined with moisturizing coconut oil and orange blossom extract, helps achieve beautiful, healthy strands and transforms your hair into a cascade of shine! What’s new? - Enhanced formula with avocado, arginine, organic amla, and organic coconut- Sweet, lightly vanilla scent- Convenient tube packaging with a flip-top cap- Graphic restyling  How to use it? 1. After rinsing out the shampoo, apply the conditioner to the lengths of your hair, using your fingers or a comb to distribute it evenly2. Leave it on for a few minutes, then rinse thoroughly For a complete anti-dry hair routine, also try the Sunflower Bio and Orange Shampoo and the Coconut Bio and Phytokeratin Mask. For whom it is indicated? The ideal conditioner for nourishing and taking care of dry, brittle, and treated hair.  Volumizing ConditionerOrganic Lemon and Hyaluronic Acid for shiny and light hair The Volumizing Conditioner – Organic Lemon and Hyaluronic Acid is alightweight and detangling conditioner, gentle on every type of hair but particularly cherished by those that become heavy and dirty quickly.  Hyaluronic Acid binds to the hair shaft, infusing hydration and making the hair more nourished, soft, and elastic, thus reducing breakage. Organic Lemon has antioxidant properties, and its characteristic citrus scent refreshes and tones. It also contains organic Flaxseed and Aloe to pamper the hair from roots to tips, along with purifying Burdock and Moringa. For soft, voluminous hair wonderfully scented with citrus! What’s new? - Enhanced formula with Burdock and Hyaluronic Acid- Even more intense citrus fragrance!- Convenient tube packaging with a flip-top cap- Graphic restyling  How to use it? 1. After rinsing out the shampoo, apply the conditioner to the lengths of your hair, using your fingers or a comb to distribute it evenly2. Leave it on for a few minutes, then rinse thoroughly Complete the routine with the Organic Sage and Lemon Shampoo and the Organic Coconut and Hyaluronic Mask. For whom it is indicated? The ideal conditioner for those who want light, voluminous, and detangled hair. Leave-in ConditionerAnti-frizzDetangling for rebellious hair with Organic Coconut and Moringa The Leave-in Anti-Frizz Conditioner – Organic Coconut and Moringa for Nutrient-Deprived Hair dedicated to all hair types looking to combat frizz. The organic coconut oil, with its rich content of fatty acids, vitamins, and polyphenols, nourishes the hair, making it more elastic and silkier. It adheres to the hair fiber, keeping the cuticles closed for stronger, nourished, and shiny locks. The Moringa extract strengthens the hair shaft and protects it from external agents. Organic flaxseed and shea butter restructure, discipline, and create a protective, anti-stress film. It’s the perfect recipe for soft, vibrant hair that smells amazing! What’s new? - Enhanced formula with Coconut oil!- Irresistible coconut fragrance!- Convenient tube packaging with a flip-top cap- Graphic restyling  How to use it? It can be applied either after shampooing on towel-dried hair, distributing it well along the lengths, or on dry hair. Complete your routine with the shampoo that best suits your hair type! For whom it is indicated? This leave-in conditioner will be loved by all hair types. It combats frizz, detangles, provides softness, and is a must-have for the ends! Restorative MaskFor damaged and weakened hair with Organic Coconut and Phytokeratin This extra-creamy Restructuring Mask provides legendary nourishment and a heavenly fragrance! The organic coconut oil deeply nourishes the hair, making it soft and elastic, thus reducing breakage while giving the hair a healthy, radiant appearance.The synergy of wheat proteins and phytokeratin (a plant-based protein derived from peas, rice, and soy) offers a true protein boost that helps repair damaged strands, reduces split ends, and thickens the hair from root to tip, making it stronger, more vibrant, and shinier. Amla invigorates the hair, while Betaine, Saccharide Isomerate, and Chicory Prebiotics provide hydration and nourishment. Vitamin E protects the hair from oxidative stress. The slightly acidic pH of this mask seals the hair cuticles, keeping them disciplined, compact, and healthier. What’s new? - New enhanced formula, rich and concentrated!- Sweet and slightly vanilla scent!- Packaging in jar- New 200ml size: even more product! - Graphic restyling  How to use it? You can use the restructuring mask in two ways:- Pre-shampoo treatment: apply the mask to dry or damp hair and leave it on for up to 30 minutes. Rinse your hair and follow with shampoo.- Mask treatment: after shampooing, apply the mask to all lengths and leave it on for 5 minutes, then rinse. Enjoy beautifully nourished, healthy, and wonderfully fragrant hair!For even stronger and more nourished hair, pair this mask with the Organic Sunflower and Orange Shampoo and the Organic Sunflower and Avocado Conditioner. For whom it is indicated? The mask is designed to restore vitality, body, and shine to all hair types damaged and weakened by chemical dyes, heat, and stress. Ideal for dry or ultra-dry hair that needs intense nourishment and high conditioning power. Anti-frizz MaskFor dry and unruly hair with Organic Aloe and Hyaluronic The Anti-Frizz Mask is a juicy and refreshing mask that revitalizes the driest hair and fragrances it with zesty citrus!  Hyaluronic Acid hydrates the hair from root to tip, keeping it flexible and plump. Organic Aloe quenches parched hair, making it soft and manageable. These two ingredients, along with organic Carrot, organic Sunflower, and Sucrose Isomerate, create a true boost of extra hydration that will breathe new life into all dry and wilted locks. The slightly acidic pH of this mask helps to seal the hair cuticles, keeping them disciplined, compact, and healthier. The formula is enriched with Italian Fruit Acids (AHA) that, thanks to their anti-lime and anti-salt action, combat frizz, banish dullness, and prevent loss of shine! What’s new? - New enhanced formula, rich and concentrated!- Vibrant citrus fragrance!- Packaging in jar- New 200ml size: even more product! - Graphic restyling  Focus: The Effects of Fruit Acids on Hair Fruit acids come from an upcycling project that recovers the peels and scraps of Italian fruits: Trentino apples, Sicilian lemons, organic Emilia-Romagna grape skins, and organic wheat bran from the Po Valley. AHA (Alpha Hydroxy Acids) have several beneficial effects on hair: they protect hair from free radicals, have anti-lime and anti-salt effects, and prevent the loss of shine.Antioxidant Function: their rich content of phenols, known for their anti-free radical action, helps combat oxidative stress and maintain vibrant color for longer.Anti-Lime Function: Lime makes hair drier, more fragile, and prone to breakage, and tends to fade and dull its color. Laboratory tests conducted on hair exposed to hard water, which is rich in lime, show that the sample treated with fruit acids has a significantly lower surface presence of calcium compared to the untreated sample.  Anti-Salt Function: Salt dries out the hair shaft, making it dry and brittle. Laboratory tests conducted on hair exposed to sea salt show that the sample treated with AHA has a significantly lower salt content compared to the untreated sample. This highlights how AHAs can almost completely eliminate the presence of calcium and salt, consequently limiting their harmful effects on hair. How to use it? You can use the restructuring mask in two ways:- Pre-shampoo treatment: apply the mask to dry or damp hair and leave it on for up to 30 minutes. Rinse your hair and follow with shampoo.- Mask treatment: after shampooing, apply the mask to all lengths and leave it on for 5 minutes, then rinse. Enjoy hydrated, detangled, and beautifully scented hair! If your hair is in need of balance, hydration, and volume, complete your routine with the Organic Sage and Lemon Shampoo and the Organic Lemon and Hyaluronic Acid Conditioner. For whom it is indicated? The mask is designed to give a healthy, shiny, and hydrated appearance to hair that is tired of looking dull and dry. It's also ideal for taming frizz.  Anti-yellow MaskFor White, Gray, and Blonde Hair with Organic Blueberry and Amla The Anti-Yellow Mask for a wonderfully cool mane with no trace of yellow!This mask is designed to revive the hair and enhance the neutral and cool tones of white, blonde, and gray hair. The 100% natural purple pigment neutralizes unwanted yellow undertones. Organic blueberry, organic amla, and arginine are natural antioxidants that help counteract premature graying and protect color vibrancy. Beetroot, betaine, and flaxseed keep the hair hydrated, flexible, and soft! The scent is an intense and successful mix of juicy red fruits. The slightly acidic pH of this mask keeps the hair cuticles sealed, maintaining them disciplined, compact, and healthier. What’s new? - Everything! This is a completely new product How to use it? On the first use, combine the entire contents of the sachet found under the cap with the mask and mix well. After shampooing, apply the mask evenly to all of your hair and leave it on for 5 minutes (make sure to respect the recommended time!), then rinse.If your hair is in need of extra brightness and shine, try it in combination with the Organic Blueberry and Arginine Shampoo. For whom it is indicated? This anti-yellow mask is designed to eliminate the warm and yellowish tones that often affect gray and white hair. It's also great for blonde hair that wants to maintain its cool tones.  Curl Reviving CreamFor exuberant and flexible curls Wavy, curly, afro, or ringlets?Whatever wave your hair takes, the Curl Reviving Cream is the cream for you! It lightly shapes and holds curls, combats frizz, and tames even the wildest hair. A rich mix of natural ingredients gives strength, elasticity, and new shine to your hair: organic Babassu nourishes and disciplines, chicory prebiotics help restore natural balance, while hydro-saccharides, organic aloe gel, and organic fenugreek hydrate and make hair shiny and silky. What’s new? - Convenient tube packaging with a flip-top cap - Graphic restyling How to use it? To achieve beautiful curls, apply the cream to damp hair, scrunching the strands with the palm of your hand from the tips towards the roots. Allow your hair to dry naturally or use a diffuser. For a final touch, you can also apply it to dry curls. For whom it is indicated? The Curl Reviving Cream can be used on all types of curls, ranging from soft waves to tightly curled afro hair, and is the perfect leave-in treatment for those who want to add definition without weighing the hair down or making it sticky. Plant Crystals Silkifying for frizzy and dull hair The natural alternative to silicones exists! The Plant Crystals, a true beauty elixir to nourish, protect, discipline, and smooth the hair. We created it by mixing fantastic organic oils of coconut and flaxseed, along with organic argan oil to nourish the hair without weighing it down, making it shinier than ever. Its texture is lightweight, and just a small amount is enough for a light and fragrant styling, providing shine and combating frizz. Ideal for all rebellious hair types, particularly suitable for those with fragile and brittle hair.  What’s new? - Cosmos Organic Certification- Graphic restyling How to use it? You can use them after shampooing on damp hair to make it soft and manageable, or on dry strands to set the style, tame frizz, and make your hair shine. For whom it is indicated? This nourishing oil blend is perfect for those who want healthy, shiny hair without compromising on the formula. The rich mix of natural oils nourishes dry hair, softens brittle strands, smooths frizz, and adds radiance to dull locks! Solid Shampoo - PurifyingFor Light and Long-Lasting Clean Hair 50 gr = 300 ml of traditional shampoo. This Purifying Solid Shampoo cares for your scalp, hair, and our World!Beetroot amino acids and flax seeds hydrate and strengthen the hair, while burdock and chicory prebiotics support the natural skin microbiota to restore balance, regulate sebum production, and help combat dandruff. It also contains spirulina, rich in vitamins and minerals, along with sage, mint, and lavender to add freshness and deeply purify, leaving hair clean and shiny. The solid shampoo is low on the environment. It has minimal packaging (recycled cardboard and biodegradable film), is easy to transport even by plane, and is small yet concentrated. One bar is equivalent to a bottle of liquid shampoo from La Saponaria and to 300ml of traditional shampoo. How to use it? Rub the solid shampoo onto wet hair, or massage it between your hands first to create a lather and then apply it to your scalp and hair, then rinse. Between washes, place the shampoo bar to dry, and in no time, it will be ready to be used again. Solid Shampoo - StrengtheningFor shiny hair and soothed scalp 50 gr = 300 ml of traditional shampoo.The Strengthening Solid Shampoo that cares for both scalp and hair, as well as our planet!Beetroot amino acids and flax seeds hydrate and strengthen the hair, while chicory prebiotics enhance the natural skin microbiome to restore balance and soothe the scalp. It also contains marshmallow, calendula, and witch hazel, which add gentleness to the formula, bringing comfort to the scalp and shine and brilliance to the hair! The solid shampoo is low on the environment. It has minimal packaging (recycled cardboard and biodegradable film), is easy to transport even by plane, and is small yet concentrated. One bar is equivalent to a bottle of liquid shampoo from La Saponaria and to 300ml of traditional shampoo. How to use it? Rub the solid shampoo onto wet hair, or massage it between your hands first to create a lather and then apply it to your scalp and hair, then rinse. Between washes, place the shampoo bar to dry, and in no time, it will be ready to be used again. Solid Conditioner - Anti-frizzFor disciplined and luminous hair 40 gr = 200 ml  of traditional conditioner. This Anti-Frizz Solid Conditioner cares for your hair and our world! Spirulina, rich in vitamins and minerals, strengthens the hair while lemon makes it light and radiant! Coconut oil provides strength and vitality even to the driest and most damaged ends, while flaxseed oil, rich in Omega 3, regenerates even the dullest and frizziest hair. The special acidic pH of this conditioner seals the hair cuticles and combats frizz, leaving your hair soft, shiny, and perfectly detangled. How to use it? Wash your hair with your usual shampoo, for example, with the purifying solid shampoo, and then shine your locks by applying the conditioner to damp lengths or massaging it between your hands before applying it to your hair. Leave it on for a few minutes and then rinse. Perfect if Your hair is dull and lackluster Your hair is oily and gets dirty quickly Your hair is frizzy and unmanageable Solid Conditioner - RestructuringFor stronger and perfectly detangled hair 40 gr = 200 ml of traditional conditioner.This Restructuring Solid Conditioner cares for your hair, scalp, and our planet! The amla extract stimulates hair growth, while the gentle beetroot amino acids hydrate and strengthen the hair. Coconut oil and cocoa butter provide strength and vitality, even to the driest and most damaged ends, while turmeric gives hair a luminous shine thanks to its powerful antioxidant properties. It also contains flaxseed oil, rich in Omega 3, which has a regenerating effect ideal for dull, dry, and weakened hair. The special acidic pH seals the hair cuticles and combats frizz. How to use it? Wash your hair with your usual shampoo, for example, with the purifying solid shampoo, and then shine your locks by applying the conditioner to damp lengths or massaging it between your hands before applying it to your hair. Leave it on for a few minutes and then rinse. Perfect if Your hair is fine and fragile Your hair is oily and gets dirty quickly Your hair is frizzy and unmanageable Not sure what to use in your hair routine? Take the test and discover how your hair can shine with the power of Nature!{{cta('bcd4b34b-f2e1-44f1-b277-8adc7e4794de')}}