Pure & Concentrated Actives are face serums that need no introduction: they are real best sellers because, thanks to their pure ingredients and innovative formulations, they have ‘revolutionised the concept of natural beauty, offering visible results and combining effectiveness and respect for the environment’. The natural frontier of anti-ageing has powerful allies on its side! These are pure face serums with surprising efficacy, each with a specific and targeted action, allowing you to choose the one best suited to your skin. Saponaria's Pure Actives are indeed the most copied and imitated cosmetics of recent years, but why settle for copies when we can have the originals? Their proven effectiveness has already won the hearts of many people, innovative formulas, sustainable packaging and fair prices have done the rest. Now they come with a great new feature: they are Cosmos Organic certified and their effectiveness is clinically tested. Let's get to know them better. Here is what we will find in this article: - Pure Actives, what they are: a brief presentation- Characteristics of mature skin - Natural causes of skin ageing - Environmental causes of skin ageing- Pure actives: let's see them in more detail  - Pure actives: who they are and what they do    - Hyaluronic Acid    - Bakuchiol    - Plant Collagen     - Fermented Complex    - Phytoretinol    - Peptide Complex    - Stable Vitamin C    - Niacinamide + Zinc    - Salicylic Acid    - AHA Peel - How to choose and when to use Pure Actives - A few words on packaging and how to make this world a better place Pure Actives, what they are: a brief presentation They appear as serums with a watery, impalpable and very light texture and are perfectly suited to all skin types, from the youngest and most impure to the most mature and dry. They are: Hyaluronic Acid: La Saponaria's much-loved and well-known Hyaluronic Acid, a targeted multi-molecular weight anti-wrinkle treatment that has won the hearts of many of us, has a plumping and moisturising function! It is contained, like all other Pure Actives, in a post-consumer recycled plastic bottle made from used plastic waste, and fitted with a UV filter to keep the precious formula even safer. Bakuchiol: the natural alternative to retinol, with regenerating and lifting action. It is a serum in oil, making it perfect for dry, mature skin. It acts on the furrow of the wrinkle by reducing its depth and thickness. It improves elasticity, firmness and evenness of the skin and gives the face a more youthful and regenerated appearance.  Plant Collagen: the plant alternative to animal collagen with an anti-ageing, plumping and instant lifting effect. It is the Pure Active to choose before a special evening for its wow effect.. Fermentated Complex: Korean-inspired active ingredient with anti-ageing, anti-blemish and smoothing action, based on natural fermented ingredients Phytoretinol: the natural alternative to retinol, with anti-ageing, regenerating and lifting action, a vitamin A equivalent with maximum skin tolerance that mimics the actions of retinol Peptide Complex: its watchwords are firming, toning, plumping and we can use its portentous characteristics not only to care for the skin of the face but also that of the décolleté. Stable Vitamin C: with strong antioxidant power, it is able to slow down the action of free radicals and has a smoothing effect: it lightens blemishes and compacts the texture. It gives extreme radiance to the skin, leaving it fresh and radiant. Niacinamide +Zinc: a powerful active ingredient with a sebum-regulating, soothing, protective action that prevents the appearance of new imperfections and reduces sebum production, making the skin less shiny and the texture more compact, even and radiant. Salicylic Acid: the Pure Active for balancing the skin and reducing imperfections! Thanks to its exfoliating properties it is particularly useful in cases of acne or impure skin. AHA Peel: the only monthly treatment for deep skin exfoliation with regenerating and smoothing action. The last magic touch for a truly complete skin care routine. Let's get to know them better in detail and see together how and when to use them to boost our anti-wrinkle routines, brighten our skin, smooth out expression lines, and diminish dyschromia and imperfections.   Characteristics of mature skin We all have the desire to maintain a beautiful and fresh appearance even as the years go by! Unfortunately, everyday life puts a strain on our skin and skin ageing is an entirely natural process, which we can, however, slow down. We can do a lot to take care of our skin and give it all the nutrients it needs so that it always looks its best. The natural ageing process starts between the ages of 25 and 30 when we see the first small expression lines appear, especially in the more sensitive areas such as the forehead and eye contour. From the age of 25 we lose 1% of collagen per year and after the age of 30 more collagen is lost than is produced.This is why, as the years go by, these signs become deeper and more numerous, until they become real wrinkles, which also affect the area around the mouth, which is more prone to losing elasticity.  Mature skin is characterised by: Dry skin Thin skin Lack of radiance Lack of firmness and tone Deep wrinkles Pale or yellowish complexion Open pores Hyperpigmentation and age spots The causes of this process are natural, related to the normal process of cellular senescence, and environmental, caused by external factors Natural causes of skin ageing The main natural causes of skin ageing are: Less collagen synthesis: skin thickness is mainly determined by the presence of collagen. In young skin, collagen synthesis and degradation are perfectly balanced, whereas in mature skin, normal collagen metabolism is disrupted, resulting in reduced skin thickness, loss of firmness and turgidity. Reduced elastin synthesis: elastin is a protein found in all elastic fibres such as tendons, arteries and even the skin. As the years pass, we produce less and less elastin, which is why the skin loses its elasticity and first expression lines and then wrinkles begin to appear, caused by the skin's inability to stretch again after a change. Variations in melanin production: the mechanisms of melanin production also begin to vary with age, which is why we often see an irregular production of melanin with the formation of darker hyperpigmentation spots, very frequent on the hands, face and décolleté. Environmental causes of skin ageing The main environmental causes of skin ageing are: Stress, which leads to the production of free radicals, reactive and unstable species that bind with the components of our skin (lipids, phospholipids, collagen and hyaluronic acid), damaging them and causing premature ageing. Pollution. Continuous exposure to smog and pollutants attacks our skin by restricting its respiration and hydration. Exposure to UV rays, which also cause the release of free radicals, even managing to damage the deeper layers of our skin. Inadequate nutrition Smoking and alcohol Both natural and environmental causes can be acted upon, thus avoiding accelerating the normal ageing process and externally integrating all those substances useful for the regeneration of the epidermis and which can stimulate the synthesis of new cells. In general, as we have seen, skin ages, loses its radiance and elasticity for a variety of causes. This is why we cannot rely on a single product which, however complete, will never be able to respond to so many facets. Rather, for effective action, we need to act on several fronts. Only in this way will we succeed in our aim of preserving a radiant and relaxed skin over time.   Pure & Concentrated Actives: let's see them in more detail And that is precisely how pure actives act: a coordinated action on several fronts that will never conflict with other treatments but will complement them perfectly. These are in fact pure products, very functional and powerful, but extremely well-tolerated and suitable for all skin types, from combination, oily and asphyxiated skin to dry or very dry and sensitive skin, and are suitable for all ages. Each skin will find its own reference Pure Active, but there is nothing to stop us using them together to maximise their action. For example: you are 20 years old and have imperfections but also want to prevent wrinkles? Your reference active ingredients will be Niacinamide+Zinc, perfect for all combination skins, and Plant Collagen, ideal for an immediate tightening effect. On the other hand, are you 30 years old and want to diminish expression lines? You can use Fitoretinol for a long-term action combined with Hyaluronic Acid, plumping.Or are you 40 years old and want brighter, blemish-free skin? Your reference active is Vitamin C, to which you can add the toning and plumping action of Complex Peptides.If, on the other hand, you are 50 years old or older and your wrinkles are deep and pronounced, a combination of Bakuchiol, Peptide Complex and Fermented Complex may really be the effective action you are looking for. To use them all together we can mix them together, or use some pure as a serum and add drops of others to your face cream. Finally, we can use some in the morning and some in the evening.   Pure actives: who they are and what they do They are powerful and easy to use. They are certified organic and their effectiveness is clinically proven. Here are their main features in detail:   Hyaluronic Acid Multi-molecular Hyaluronic Acid is a concentrated biological plumping and moisturising face serum He needs no introduction: he is the anti-wrinkle product par excellence!Its strong point is its multiple molecular weight which enables it to perform its extraordinary moisturising actions on the surface (high and medium weight) and treat wrinkles in depth (low and very low weight).After use, the skin appears smoothed and plumped, wrinkles and small sagging filled, for a relaxing effect and a visible reduction in the depth of wrinkles. Its effectiveness is clinically proven.Recommended for: those looking for a product targeted against wrinkles. Bakuchiol Bakuchiol is the regenerating and lifting organic face serum concentrate: the natural and dermo-compatible alternative to retinol, in anoil! This is a certified organic anti-ageing face serum that acts on the furrow of the wrinkle by reducing its depth and thickness. It improves elasticity, firmness and skin uniformity and gives the face a more youthful and regenerated appearance.Bakuchiol is a very good alternative to retinol, without having the disadvantages ofthe latter:- it is not photosensitising, so it can be used all year round, even in summer- it is highly dermocompatible and well tolerated even by sensitive skin- it is of plant origin, being extracted from the seeds and leaves of the Psoralea Corylifolia, known as Babchi. Recommended for: those looking for a younger, fresher look   Plant Collagen Plant Collagen is the organic lifting and toning face serum concentrate As we have previously seen, collagen is a protein that forms the structure of the skin and gives it support. It is used in the production of anti-ageing cosmetics to provide elasticity to the skin and promote cell turnover.The Problem? The collagen commonly used is of animal origin. This implies that its particles are too large: they therefore do not penetrate deeply, performing a superficial and temporary action.Plant collagen is the plant alternative to animal collagen, designed specifically for cosmetic use and to act in the deeper layers of the skin. It is able to give the skin hydration and a powerful immediate anti-age effect (+18% skin firmness), but if applied consistently, the results will be visible and stable even in the long term.Who it is recommended for: those seeking greater skin elasticity but, thanks to its immediate tightening effect, also those who want to look their best on a special occasion. Fermentated Complex Fermentated Complex is a concentrated organic lifting and smoothing face serum. Korean-inspired, it proves particularly effective as a smoothing agent and ideal for those seeking porcelain skin An innovative Korean-inspired product based on natural ingredients that undergo a fermentation process, making them more powerful and performing on the skin. Fermented Complex is a pure active ingredient based on Marine Phytocomplex, an extract obtained from the fermentation of marine microalgae, which has an anti-ageing and lifting action.It also stimulates the synthesis of collagen, elastin and hyaluronic acid, essential components for healthy skin.Recommended for: those who need a complete product to smooth the skin texture, even out the complexion and combat wrinkles. Phytoretinol  Phytoretinol is the regenerating and lifting organic face serum concentrate, a perfect dermocompatible alternative to classic retinol Retinol is a provitamin A that fights skin ageing. The problem? It has a chemical origin, is photosensitising and irritates the skin!Phytoretinol is the natural alternative to retinol, a vitamin A equivalent with maximum skin tolerability that mimics the actions of retinol, in particular promoting collagen synthesis and cell renewal.Recommended for: those in need of long-term anti-ageing treatment. Peptide Complex Peptide Complex is the smoothing and firming organic face and décolleté serum   Considered great anti-ageing allies of the skin, peptides are short amino acid sequences whose main characteristic is to stimulate the production of collagen and elastin, giving the skin tone and elasticity.Peptide Complex contains a hexapeptide of plant origin derived from fermentation and the extract of Sacha Inchi, a plant from Peru already known to the Incas. The combination of these two ingredients promotes rejuvenation of the face and décolleté: this serum works against sagging skin and can be used both on the face and breasts.Peptide Complex is able to- improve skin tone and elasticity- counteract natural sagging of the skin- stimulate collagen and elastin production- minimise the appearance of skin blemishes and redness- make the skin appear smoother, firmer and less marked   Stable Vitamin C Stable Vitamin C is a concentrated organic brightening and illuminating face serum with a concentrated and even more functional formula Vitamin C is an extremely powerful antioxidant that neutralises the action of free radicals and counteracts the signs of ageing by stimulating collagen production.It gives extreme radiance to the skin, leaving it fresh and radiant. This portentous active also has an evening out effect: it lightens blemishes and compacts the texture. Recommended for: anyone who wants to brighten the face and even out the complexion. Niacinamide+Zinc Pure active agent ideal for combination and impure skin with sebum-balancing and anti-imperfection action Niacinamide, together with Zinc, is the perfect ally in the fight against pimples, blemishes and blackheads.In fact, this active ingredient is able to prevent the appearance of new blemishes and reduce sebum production, making the skin less shiny. It also acts on dilated pores, making the skin texture firmer and more even and luminous. With its soothing action, it is also perfect for combating redness or post-pimple spots. It prevents photo-ageing and has a protective action against sunlight and atmospheric agents.Recommended for: all combination and oily skin, but also for stressed and polluted skin.Niacinamide 10% and Zinc gluconate 3% are combined in our shock-acting active ingredient. Salicylic Acid Salicylic Acid is a strong purifying and sebum-regulating concentrate! This face serum acts on the imperfections typical of acne-prone or impure skin. In particular, the active penetrates the pores by reducing the occlusion caused by the accumulation of excess sebum and dead cells, thus limiting the formation of new imperfections and blackheads. In addition, among its powers, this precious active contributes to maintaining the balance of the cutaneous microbiome, which is essential for preserving the health of the skin and avoiding the imbalances that can lead to the formation of imperfections and inflammations.Who it is recommended for: all acne-prone or impure skin, even the most sensitive.Its purifying action is a panacea that provides long-lasting benefits.  AHA Peel The AHA Peel is a biological exfoliating and regenerating rinsing treatment The AHA Peel is a deep cleansing and regeneration treatment with high skin tolerability.It is dermatologically tested for sensitive skin and is suitable for all skin types, even the most sensitive, thanks to a clever mix of natural alpha hydroxy acids (5% concentration) that make the formula gentle but highly effective.It is clinically tested and is perfect for those who wish to minimise signs of ageing, blemishes and dull skin because it promotes skin renewal from the outside, accelerating natural cell turnover, and from the inside, being able to nourish and protect the deeper layers:- Gently exfoliates the skin -> more even, radiant and smoother skin- Protects collagen -> firmer skin- Stimulates fibroblasts to produce new fibrils -> younger, smoother skin   How to choose and when to use Pure Actives The pure active ingredients can be used morning and evening: none of them are photosensitising. They can be included in one's daily beauty routine immediately after cleansing and before applying the face cream or in addition to it.To help you choose the pure Actives best suited to your needs, consult our table below The Actives can be used mixed with each other, alternating or combined with your favourite face creams or serums! They can be used: On its own, before or as an alternative to the cream, by applying 2 drops of the product directly to the face and massaging in until completely absorbed As a booster, by adding 1 or 2 drops of product to your favourite face cream or serum. It will make the texture of the cream much lighter to the touch and easier to absorb, increasing its effectiveness! After using AHA Peel, you can use all the pure Actives except Niacinamide+Zinc. Mixed with each other: 1 drop of each chosen pure active can be mixed with each application. Exception is Bakuchiol which, being on an oil base, do not mix with the other actives but can be applied immediately afterwards. Niacinimide and Vitamin C cannot be mixed together: better to use one in the morning routine and one in the evening routine if you want to use both! All pure Actives can be used together and mixed with each other, except Vitamin C and Niacinamide: better to use one in the morning and one in the evening Here is an explanatory video showing the application of the Actives used both in purity and as a face cream booster:   A few words on packaging and how to make this world a better place Our choices define us: that is why here at La Saponaria we are doing a huge job on packaging! We have decided to eliminate virgin plastic from all our packaging, which we are progressively doing on all our products. We are therefore using glass jars, recycled aluminium, recycled and 100% biodegradable cardboard and bioplastic, a plastic derived from sugar cane. Another super interesting material is re-bottle recycled plastic, i.e. post-consumer recycled plastic obtained from used plastic waste.What not everyone knows is that normal recycled plastic comes from industrial waste, but is in fact new, never having been used. This is why post-consumer recycled plastic has an added value over normal recycled plastic: not only does its creation not involve the creation of new material, but it also breathes life back into those already used, preventing them from ending up in the sea or in landfills.   Making organic, health and environmentally friendly cosmetics is not enough for us! Sustainable packaging has always been a priority for us, and now more than ever. The entire Attivi Puri line has a re-bottle made of recycled plastic and for this it won Conai's Eco-Pack 2024 award.    

If you're looking for a way to take care of your hair while respecting your skin and the environment, you may have come across the term "organic shampoo." With the boom in products labeled as "natural" or "organic", it's easy to feel overwhelmed by the many options available on the market. We'll guide you step by step through the secrets of organic shampoos, explaining what a good product should (and should not) contain and how to choose the one that best suits your needs. In this article, we’ll explore the world of natural shampoos, uncovering everything you need to know to make an informed and conscious choice. Here’s what you’ll find in this article: What does "organic" mean? - The official certifications: a beacon for mindful choises What is an organic shampoo?What should (and should not) contain an organic shampoo Benefits of organic shampoos for your hair and scalpHow to choose a natural shampoo to suit your needsNatural hair care routines for every hair type - Organic routine for dry, damaged, or treated hair - Organic routine for thin and frizzy hair - Organic routine for greasy hair - Organic routine for white, grey or blonde hair Conclusion What does "organic" mean? When we talk about organic cosmetics, we refer to products that have been certified as such by a third-party organization that ensures the cosmetic in question complies with organic standards. To adhere to these standards, it is necessary to first avoid the use of certain ingredients that have a high environmental impact and include ingredients derived from organic farming, a cultivation system that preserves biodiversity, uses sustainable farming methods, and minimizes environmental impact. The official certifications: a beacon for mindful choises How to Recognize a True Organic Product? Thanks to the Certifications! Here’s a handy list to help you identify them: COSMOS: A European standard that sets strict criteria for organic cosmetics, including the use of sustainable ingredients and eco-friendly packaging.NATRUE: A certification created by the International Natural and Organic Association, highly respected for the strict criteria it uses.ECOCERT: One of the first organic certifications for cosmetics, ensuring at least 95% of the ingredients are of natural origin.CCPB: The Consortium for the Control of Organic Products, the first Italian organization recognized by NaTrue, guarantees strict standards.   There are, of course, other certifications, each with its specific criteria, but all share a commitment to sustainability, safety, and transparency.Transparency is, in fact, a fundamental aspect of organic products. Ingredients are clearly listed on the label, and companies dedicated to the organic sector typically provide detailed information about their production processes and the origin of raw materials. This empowers consumers to make informed and conscious choices. What is an organic shampoo? But let's get to the point: what is meant by organic shampoo?An organic shampoo is a product made with natural ingredients sourced from organic farming. This means the ingredients are grown without the use of chemical pesticides, synthetic fertilizers, or genetically modified organisms (GMOs).The primary goal of an organic shampoo is to gently clean and nourish the hair and scalp while respecting the environment. Organic shampoos are often free from harsh chemicals and are formulated to minimize the risk of irritation and allergies.Unlike traditional shampoos, organic shampoos avoid the use of aggressive chemicals that accumulate in the environment and may be sensitizing, such as silicones or parabens. Instead, they favor gentle surfactants and natural nutrients, such as surfactants derived from sunflower or fruit sugars. What should (and should not) contain an organic shampoo When choosing an organic shampoo, it’s important to pay attention not only to a high percentage of natural ingredients but also to the origin of those ingredients.Below, we’ve outlined ingredients to consider and those to avoid. Good Ingredients: -Gentle Surfactants: cleanse without stressing the scalp. -Plant-based oils and butters: such as argan and coconut, ideal for nourishment. -Natural extracts: like flaxseed, aloe vera, and moringa. -Natural vitamins: such as provitamin B5 for strong and shiny hair. Ingredients to avoid: -Parabens: chemical preservatives that may disrupt the endocrine system and cause allergic reactions. -Silicones: like dimethicone, which can build up on hair and block the natural breathing of the scalp. -Artificial fragrances: may contain phthalates and other potentially harmful chemicals. -Synthetic Dyes: often petroleum-based and potentially irritating. For more insights into the role of silicones in cosmetics, check out the article on our blog! However, one of the most crucial aspects is the presence of certified organic ingredients, sourced from sustainable farming practices and subjected to rigorous controls to ensure their purity and quality. Benefits of organic shampoos for your hair and scalp Do we ever stop to think about how much of a difference an organic shampoo can truly make for the health of our hair? Often, we’re so accustomed (due to convenience, habit, or lack of time) to using "conventional" products that we don’t take a moment to consider the long-term effects they might have on our scalp and hair.  An organic shampoo, on the other hand, offers a gentle and natural solution, turning your hair care routine into an act of well-being for both yourself and the environment. Let’s take a closer look at the benefits your scalp and hair can gain from using an organic shampoo: 1. Gentleness: thanks to the absence of harsh chemicals, organic shampoos are generally much gentler and less irritating for the scalp. A top choice for gentleness is the Organic Extra Virgin Olive Oil Shampoo, ideal for those with sensitive skin and frequent washing routines.  2. Natural Hydration: natural ingredients, such as essential oils and plant extracts, help maintain hydration for both hair and scalp. Dry or treated hair will love the Strengthening Organic Shampoo with sunflower and sweet orange, which nourishes and adds extra shine. 3. Reduced Allergy Risk: the use of natural and organic ingredients lowers the risk of allergic reactions and skin irritations. The perfect cleansing step for hair that gets dirty easily, produces excess sebum, or tends to have dandruff is the Balancing Organic Shampoo with sage and lemon.  4. Environmental Sustainability: organic ingredients are sustainably grown, reducing environmental impact and promoting biodiversity. 5. Improved Hair Health: natural and organic ingredients can help strengthen hair, enhancing its appearance and resilience. How to choose a natural shampoo to suit your needs At this point, all that’s left is to choose the right shampoo for your hair... but with so many options available, does it feel like a daunting task?Don’t worry, it’s easier than you think! All you need is to understand your hair’s needs and know what to look for on the label.Whether you have dry, oily, colored hair, or a sensitive scalp, there’s an organic shampoo designed just for you!Let’s take a moment to learn how to make a conscious and personalized choice for your hair with these simple steps: Step 1. Identify your hair type: First and foremost, it’s essential to know your hair type (dry, oily, normal, curly, straight, etc.) so you can select a shampoo tailored to your needs. Take our test to find out now! {{cta('87994dd7-bf71-428c-b9cd-322f209c1a26')}} 2. Read the label: always check the INCI (ingredient list) to ensure the shampoo is truly organic and free from harmful chemicals. 3. Look for certifications we discussed earlier to verify the product’s authenticity. 4. Consider your specific needs: if you have particular issues, such as dandruff or a sensitive scalp, look for a shampoo formulated to address these conditions. 5. Try different products: don’t hesitate to try several organic shampoos until you find the one that works best for you. Natural hair care routines for every hair type Shampoo is just a small piece of the puzzle when it comes to having healthy and shiny hair while respecting both your hair’s needs and the planet!In addition to choosing an organic shampoo, it’s important to adopt a complete natural routine to care for your hair in the best possible way.Let’s explore these steps together! Organic routine for dry, damaged, or treated hair 1. Strengthening Shampoo – Organic Sunflower and Orange: rich in nourishing and functional ingredients like organic Flax Seeds, Moringa, and Sunflower, this shampoo cares for and strengthens the hair from root to tip. Saccaride Isomerate intensely and durably hydrates the scalp, while Organic Aloe Vera Juice provides hydration, balancing, and soothing properties. This organic shampoo is loved by those with dry and treated hair, especially for lengths that have become brittle and dry due to factors like bleaching or the use of hairdryers and straighteners. With each wash, hair will regain its softness and shine! 2. Nourishing Conditioner – Organic Sunflower and Avocado: designed to repair damage caused by blow dryers and straighteners. 3. Restorative Hair Mask – Organic Coconut and Phytokeratin: legendary nourishment and a heavenly scent will restore vitality, body, and shine to all damaged hair types. Want to discover all the secrets to naturally repairing dry hair? Read this article! Organic routine for thin and frizzy hair 1. Organic Extra Virgin Olive Oil Shampoo: formulated with gentle surfactants derived from sugars and fruit, this shampoo is rich in natural oils and extracts such as organic Flax Seed Extract, Moringa Extract, and Organic Extra Virgin Olive Oil. These ingredients make the action of the surfactants even gentler. This neutral shampoo is suitable for all hair types, including sensitive scalps, and is gentle enough for the entire family. 2. Leave-In Anti-Frizz Conditioner – Organic Coconut and Moringa: perfect for achieving soft, vibrant, and irresistibly fragrant hair 3. Anti-Frizz Hair Mask – Organic Aloe Vera and Hyaluronic Acid: with a slightly acidic pH, this mask seals the hair cuticles, keeping them smooth, compact, and healthier. Want to discover all the secrets to controlling frizz? Read this article! Organic routine for greasy hair 1. Balancing Shampoo – Organic Sage and Lemon: a rich concentrate of organic actives specialized in restoring sebum production in the scalp and hair, such as Sage, Lemon, and Nettle, which have an astringent and normalizing effect.                It is formulated with gentle surfactants derived from Sunflower and fruit to cleanse delicately while controlling excessive sebum production and root heaviness. 2. Volumizing Conditioner – Organic Lemon and Hyaluronic Acid: this conditioner will leave your hair light, volumized, and tangle-free. 3. Anti-Frizz Mask – Organic Aloe Vera and Hyaluronic Acid: hydrating and lightweight, perfect for hair in need of energy and volume, while maintaining freshness for longer. Want to discover all the remedies for oily hair with dandruff? Read this article! Organic routine for white, grey or blonde hair 1. Antioxidant Shampoo – Organic Blueberry and Arginine: Packed with antioxidants, this shampoo combines Organic Blueberry Water, Vitamin E, and Arginine to counteract oxidative damage, while Amla Extract, rich in tannins, helps fight graying. Betaine and Saccaride Isomerate provide hydration, while Fruit Acids (AHAs) smooth and add shine to the hair shaft. The gentle, 100% plant-based surfactants are derived from fruit, sugars, and sunflower oil. 2. Anti-Yellow Hair Mask: this mask is designed to enhance the cool, neutral tones of white, blonde, and gray hair, neutralizing any unwanted yellow hues. The 100% natural violet pigment intensifies the cool shades and keeps your hair looking vibrant. Want to learn more about anti-yellow treatments? Read this article! Conclusion Switching to an organic shampoo is a simple step toward improving the health of your hair and making a more sustainable choice. Now that you know how to navigate, you’re ready to experience the pleasure of healthy, shiny, and well-cared-for hair. Ready to begin? Visit our website and explore our selection of organic shampoos, designed to guide you towards a more natural and conscious beauty!Discover the perfect routine for your hair through our test! 👇 {{cta('bcd4b34b-f2e1-44f1-b277-8adc7e4794de')}}