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Pure & Concentrated Actives

Here are the new Pure & Concentrated Actives: long-time allies of our beauty routine, now certified organic by Cosmos Organic and proven effective through clinical testing.

Pure Actives hardly need an introduction — they’re our best sellers, sold at the rate of one every minute! Thanks to ultra-pure ingredients and innovative formulas, these facial serums have revolutionized the concept of natural beauty, delivering visible results while respecting the environment.

They’re also loved for their versatility: they enhance and personalize any beauty routine in a practical and effective way.

There are 11 Pure Actives, and each facial serum is a concentrate of active ingredients with a targeted action, designed to meet the skin’s specific needs. Whether you're looking for hydration, radiance, or a targeted anti-wrinkle effect, you’ll find your perfect match.

Pure Actives

Phytoretinol

Pure Active - organic concentrated face serum regenerating and lifting

€7.92 €9.90 -20%
  • -20%

Bakuchiol

Pure Active - organic concentrated face serum regenerating and lifting 

€7.92 €9.90 -20%
  • -20%

Plant Collagen

Pure Active - organic concentrated face serum - Lifting and toning

€7.92 €9.90 -20%
  • -20%

Fermented Complex

Pure Active - organic concentrated face serum - Lifting and smoothing

€7.92 €9.90 -20%
  • -20%

Stable Vitamin C

Pure Active - organic concentrated face serum - Brightening and illuminating

€7.92 €9.90 -20%
  • -20%

Peptide Complex

Pure Active - organic concentrated face serum - Smoothing and Firming

€7.92 €9.90 -20%
  • -20%

Niacinamide + Zinc

Pure Active - targeted face serum Seboregulating and anti-blemishes

€7.92 €9.90 -20%
  • -20%

Salicylic Acid

Pure Active - targeted face serum Seboregulating and anti-blemishes

€7.92 €9.90 -20%
  • -20%

Peeling AHA

Pure Active - organic rinse-off treatment exfoliating and regenerating

€7.92 €9.90 -20%
  • -20%

Coenzyme Q10

Pure Active - Moisturising, protective and anti-ageing face serum

€7.92 €9.90 -20%
  • -20%

Anti-age Pure Actives Kit

The Kit contains all the Pure Active anti-aging ingredients! Face serums...

€31.68 €39.60 -20%
  • -20%
  • Pack

Find out more about our Pure Actives

Pure Actives: concentrates of beauty!

These are pure products, very functional and powerful, but extremely well tolerated and suitable for all skin types, from mixed, oily, asphyxiated, to dry or very dry to sensitive skin and are good for all ages. They can be used pure, massaging the product directly on the face after cleansing, as a booster, adding a few drops to creams and serums, or as an ingredient for our self-produced cosmetics. The only exception is represented by the AHA Peeling, an exfoliant that regenerates and smoothes the skin and enhances the action of the other Pure Actives. It is used once a day, for 6 consecutive days, once a month.

Our Pure Actives are precious and therefore it is really important to protect their content, to ensure long-lasting, maximum effectiveness. For this reason, we’ve chosen bottles with an anti-UV protective screen. And there’s more! The bottles are made of re-bottle post-consumer recycled plastic, which is used plastic that is regenerated into new containers in order to reduce waste on our planet. This material is even greener than normal recycled plastic, which is usually derived from industrial waste! Not sure which pure Active is best suited to your skin type? Take the test and find out!

Free shipping for orders over € 49

Possibility of collection in our stores

Organic, safe and certified products

Immediate assistance and beauty advice