Pure Active - Anti-ageing, regenerating and lifting face serum
Data sheet
Specific References
Remember retinol? Also called provitamin A, this substance has been widely used since the 1980s in anti-ageing cosmetic formulas to combat skin ageing and stimulate collagen synthesis. Its lifting and anti-wrinkle power is truly impressive. The problem, however, is that the retinol commonly used in anti-age cosmetics is photosensitising and highly irritating.
Phytoretinol stems from the desire to come up with a pure active ingredient with all the advantages of classic retinol but without the disadvantages, offering a completely natural alternative with high skin tolerability. So here it is: Phytoretinol, the natural alternative to retinol!
Phytoretinol is a pure anti-ageing active that promotes cell renewal and collagen synthesis. This naturally derived extract acts gently on the skin and mimics the same powerful beneficial actions as Vitamin A, combating expression lines, regenerating cells and delivering a powerful lifting effect.
Day after day, you’ll notice the benefits Phytoretinol brings to your skin. This is an effective anti-ageing treatment, with permanent results over time.
Our pure Actives are not photosensitising! You can use Pytoretinol morning and evening, even in the summer!
You can apply Phytoretinol to a cleansed face morning and evening, in two ways:
1) Pure, instead of or before your face cream. Apply 2 drops of product directly on your face and rub in until completely absorbed.
2) As a booster. Add 1 or 2 drops of product to your favourite face cream or serum. It will improve the efficacy of the cream or serum and make the texture light and easy to spread. !
Perfect for anyone wishing to prevent and combat wrinkles with a treatment that has long-lasting anti-ageing effects.
Made of post-consumer recycled plastic with UV protective filter!
Our Pure Actives are precious, so we’ve chosen to protect their content using bottles with an anti-UV protective screen, to ensure long-lasting, maximum effectiveness. And there’s more! The bottles are made of re-bottle post-consumer recycled plastic, which is used plastic that is regenerated into new containers in order to reduce waste on our planet. This material is even greener than normal recycled plastic, which is usually derived from industrial waste!
Bottle: PET1- sorted plastic
Cap: O07 - sorted plastic
Check local regulations.
Pure Active – Anti-ageing, moisturizing and lifting serum. Our best-seller,...
Eight extra-pure products, with surprising efficacy and with one thing in common: an anti-ageing action!
The Pure Actives in this fantastic line combat expression lines, and at the same time, perform different, targeted actions on the skin, so they can satisfy your every need.
In the form of serums with a watery, ultra-light texture, they are perfect for every skin type, young and impure or mature and dry.
A rich line of pure, concentrated, top-performing products, so you can choose the one that suits your skin best.
Also known as provitamin A, retinol is one of the most commonly used actives in cosmetic formulas with anti-aging properties, all thanks to its ability to combat skin aging and stimulate collagen synthesis.
What's the problem? The retinol commonly used in anti-aging cosmetics is of synthetic origin and can cause irritation and photosensitivity.
What's the solution? Phyto-retinol , the natural alternative to retinol!
A completely natural active ingredient, well-tolerated by the skin and with very similar performance to retinol through equivalent mechanisms of action, visibly reducing wrinkles and improving skin texture thanks to its cellular renewal action.
We really love our world.
This is why our innovative formulas are designed to be sustainable, not only from the point of view of the ingredients, with an ethical or km0 supply chain, but also from the point of view of processing, always artisanal, and of packaging, light and ecological.
Vegan and Cruelty Free
Ethic chain ingredients
Organic cosmetics
Renewable energy
Yes, you can. Our phytoretinol is non-photosensitizing just like all our Pure Actives.
Yes, you can. Within your beauty routine you can combine more than one Pure Actives to get different or more powerful actions.
Yes, it is. Our phytoretinol has a 100% vegetable origin and it is highly tolerated by sensitive and ultrasensitive skins.
A kit with solid shampoo and solid conditioner for thin, brittle hair
Free shipping for orders over € 49
Possibility of collection in our stores
Organic, safe and certified products
Immediate assistance and beauty advice
Pure Active - Anti-ageing, regenerating and lifting face serum
