Bentonite Clay

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Bentonite is a product of mineral origin consisting mostly of aluminum silicates and in a minimal trace also of minerals such as iron, calcium and magnesium.

Widespread mostly in the United States and Canada, Bentonite is able to absorb a lot of water, forming a viscous gel. Precisely by virtue of these rheological characteristics, Bentonite is used in the food sector as an additive (E558), in the pharmaceutical and cosmetic fields as a stabilizer for oil / water emulsions or as a viscosity control agent.

Bentonite Clay is one of the precious active ingredients that we find among the ingredients of the 3 in 1 eye cream of the Wow line; it is a clayey mineral which, thanks to its ability to retain water, fills the surface wrinkles, smoothing the skin and making it appear smoother and more velvety.

Its main action is to act as a barrier for the eye contour area, giving a second skin effect that allows you to maintain hydration and counteract micro wrinkles, giving the skin a tightening effect.